Modelling trust dimensions on social media

dc.contributor.authorMičík, Michal
dc.contributor.authorGangur, Mikuláš
dc.contributor.authorEger, Ludvík
dc.date.accessioned2023-01-09T11:00:11Z
dc.date.available2023-01-09T11:00:11Z
dc.date.issued2022
dc.description.abstract-translatedTrust plays an important role in social media communication. For companies, trust is an important determinant of successful online communication. Thus, there is a pressing need to understand consumers’ trust in the socially mediated environment This paper presents a research study focused on modelling trust dimensions on social media. The main objective of this research is to identify which dimensions of trust play the most significant role in building trust in communica-tion on social media. The second objective is focused on the development and validation of the five-factor trust measurement scale. A questionnaire survey (n = 1000) was used as a tool to gather data. Exploratory factor analysis, confirmatory factor analysis and multiple regression analysis were used for data analysis and modelling. The research findings provide a deeper understanding of the factors that influence trust in the context of social media communication and expand existing knowledge. The conducted research uncovers the main trust dimensions that can be used to influence consum-ers’ attitudes toward companies operating online. Our model can help companies shape their com-munication to the right tone by highlighting the crucial factors that have a direct influence on trust.en
dc.format20 s.cs
dc.format.mimetypeapplication/pdf
dc.identifier.citationMIČÍK, M. GANGUR, M. EGER, L. Modelling trust dimensions on social media. Journal of Business Economics and Management, 2022, roč. 23, č. 4, s. 937-956. ISSN: 1611-1699cs
dc.identifier.document-number860318200001
dc.identifier.doi10.3846/jbem.2022.17387
dc.identifier.issn1611-1699
dc.identifier.obd43937256
dc.identifier.uri2-s2.0-85138550961
dc.identifier.urihttp://hdl.handle.net/11025/50848
dc.language.isoenen
dc.project.IDSGS-2020-015/Výzkum vybraných oblastí managementu a marketingu organizací v kontextu demografických a technologických změncs
dc.publisherVilnius Gediminas Technical Universityen
dc.relation.ispartofseriesJournal of Business Economics and Managementen
dc.rights© authorsen
dc.rights.accessopenAccessen
dc.subject.translatedtrusten
dc.subject.translatedtrust dimensionsen
dc.subject.translatedsocial mediaen
dc.subject.translatedcommunicationen
dc.subject.translatedonline behaviouren
dc.subject.translatedmodellingen
dc.titleModelling trust dimensions on social mediaen
dc.typečlánekcs
dc.typearticleen
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen

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