Modelling trust dimensions on social media
| dc.contributor.author | Mičík, Michal | |
| dc.contributor.author | Gangur, Mikuláš | |
| dc.contributor.author | Eger, Ludvík | |
| dc.date.accessioned | 2023-01-09T11:00:11Z | |
| dc.date.available | 2023-01-09T11:00:11Z | |
| dc.date.issued | 2022 | |
| dc.description.abstract-translated | Trust plays an important role in social media communication. For companies, trust is an important determinant of successful online communication. Thus, there is a pressing need to understand consumers’ trust in the socially mediated environment This paper presents a research study focused on modelling trust dimensions on social media. The main objective of this research is to identify which dimensions of trust play the most significant role in building trust in communica-tion on social media. The second objective is focused on the development and validation of the five-factor trust measurement scale. A questionnaire survey (n = 1000) was used as a tool to gather data. Exploratory factor analysis, confirmatory factor analysis and multiple regression analysis were used for data analysis and modelling. The research findings provide a deeper understanding of the factors that influence trust in the context of social media communication and expand existing knowledge. The conducted research uncovers the main trust dimensions that can be used to influence consum-ers’ attitudes toward companies operating online. Our model can help companies shape their com-munication to the right tone by highlighting the crucial factors that have a direct influence on trust. | en |
| dc.format | 20 s. | cs |
| dc.format.mimetype | application/pdf | |
| dc.identifier.citation | MIČÍK, M. GANGUR, M. EGER, L. Modelling trust dimensions on social media. Journal of Business Economics and Management, 2022, roč. 23, č. 4, s. 937-956. ISSN: 1611-1699 | cs |
| dc.identifier.document-number | 860318200001 | |
| dc.identifier.doi | 10.3846/jbem.2022.17387 | |
| dc.identifier.issn | 1611-1699 | |
| dc.identifier.obd | 43937256 | |
| dc.identifier.uri | 2-s2.0-85138550961 | |
| dc.identifier.uri | http://hdl.handle.net/11025/50848 | |
| dc.language.iso | en | en |
| dc.project.ID | SGS-2020-015/Výzkum vybraných oblastí managementu a marketingu organizací v kontextu demografických a technologických změn | cs |
| dc.publisher | Vilnius Gediminas Technical University | en |
| dc.relation.ispartofseries | Journal of Business Economics and Management | en |
| dc.rights | © authors | en |
| dc.rights.access | openAccess | en |
| dc.subject.translated | trust | en |
| dc.subject.translated | trust dimensions | en |
| dc.subject.translated | social media | en |
| dc.subject.translated | communication | en |
| dc.subject.translated | online behaviour | en |
| dc.subject.translated | modelling | en |
| dc.title | Modelling trust dimensions on social media | en |
| dc.type | článek | cs |
| dc.type | article | en |
| dc.type.status | Peer-reviewed | en |
| dc.type.version | publishedVersion | en |