Social network Facebook and customer engagement: A pilot case study from the Czech Republic
Date issued
2018
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Publisher
University of South Bohemia in České Budějovice, Faculty of Economics
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Citation
EGER, L., EGEROVÁ, D. Social network Facebook and customer engagement: A pilot case study from the Czech Republic. In Proceedings of the 12th International Scientific Conference INPROFORUM. České Budějovice: Faculty of Economics, University of South Bohemia in České Budějovice, 2018. s. 366-373. ISBN 978-80-7394-726-2.