Svět sociálních médií a možnosti jeho využití pro obchod
| dc.contributor.author | Mičík, Michal | |
| dc.date.accessioned | 2015-10-07T13:19:26Z | |
| dc.date.available | 2015-10-07T13:19:26Z | |
| dc.date.issued | 2014 | |
| dc.description.abstract-translated | Social media, Web 2.0 and UGC are terms, that many marketers and academic researchers know, still they use them imprecisely and interchangeably. The terms are closely related and independent, however, it is necessary to clarify individual nuances between their meanings in order to be understandable to everyone from the worldwide marketplace. The aim of this paper is to explain the differences between terms from the social media world mentioned above, present possibilities of social media use and analyze their significance in the world of business. To achieve this aim, a technique of meta-analysis is used. The paper also shows partial results of research concerning the importance of social media for online customers and social media use in companies on B2C market in the Czech Republic. | en |
| dc.format | 10 s. | cs |
| dc.format.mimetype | application/pdf | |
| dc.identifier.citation | Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2014, č. 3, s. 5-13. | cs |
| dc.identifier.issn | 1805-0603 | |
| dc.identifier.uri | http://www.fek.zcu.cz/tvp/doc/akt/tvp-3-2014-clanek-1.pdf | |
| dc.identifier.uri | http://hdl.handle.net/11025/16327 | |
| dc.language.iso | cs | cs |
| dc.publisher | Západočeská univerzita v Plzni | cs |
| dc.relation.ispartofseries | Trendy v podnikání | cs |
| dc.rights | © Západočeská univerzita v Plzni | cs |
| dc.rights.access | openAccess | en |
| dc.subject | sociální média | cs |
| dc.subject | Web 2.0 | cs |
| dc.subject | UGC | cs |
| dc.subject | sociální média v České republice | cs |
| dc.subject.translated | social media | en |
| dc.subject.translated | Web 2.0 | en |
| dc.subject.translated | UGC | en |
| dc.subject.translated | social media in the Czech Republic | en |
| dc.title | Svět sociálních médií a možnosti jeho využití pro obchod | cs |
| dc.title.alternative | Social media world and its prossibilities for business | en |
| dc.type | článek | cs |
| dc.type | article | en |
| dc.type.status | Peer-reviewed | en |
| dc.type.version | publishedVersion | en |
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