Marketing 4.0 – A systematic review
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Date issued
2022
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DAAAM International
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POLÍVKA, M. DVOŘÁKOVÁ, L. MARKETING 4.0 – A SYSTEMATIC REVIEW. In Proceedings of the 33rd International DAAAM Virtual Symposium ''Intelligent Manufacturing & Automation''. Vienna: DAAAM International, 2022. s. 0411-0420. ISBN: 978-3-902734-36-5 , ISSN: 1726-9679