Perceived Usefulness of Various Types of Customer Feedback Viewed by Managers of SMEs in the Czech Republic

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dc.contributor.authorČížek, Petr
dc.contributor.authorZemanová, Veronika
dc.date.accessioned2022-08-29T13:02:27Z
dc.date.available2022-08-29T13:02:27Z
dc.date.issued2022
dc.description.abstract-translatedThe article consists of preliminary research on different approaches to customer feedback on a product and its perceived usefulness. The research was conducted by sending a web questionnaire to selected managers of SMEs. The results show that there is a statistically significant positive perception of customer feedback with a positive influence on product improvement and marketing communication by managers of SMEs based in Prague or Brno. The second part of the research found that from all examined customer feedback approaches, only the social media approach is not perceived as (positively) useful by managers of SMEs. The final part of the research found that there is a statistically significant correlation between the results of the question “Does customer feedback improve your product?” and the perceived usefulness of every individual customer feedback. To calculate the results, the One-Sample Wilcoxon Test was primarily used along with Pearson´s correlation which was used to identify correlations between selected variables.en
dc.format14 s.cs
dc.format.mimetypeapplication/pdf
dc.identifier.citationČÍŽEK, P. ZEMANOVÁ, V. Perceived Usefulness of Various Types of Customer Feedback Viewed by Managers of SMEs in the Czech Republic. EKONOMIKA A MANAŽMENT, 2022, roč. 19, č. 2, s. 21-34. ISSN: 2454-1028cs
dc.identifier.issn2454-1028
dc.identifier.obd43936393
dc.identifier.urihttp://hdl.handle.net/11025/49415
dc.language.isoenen
dc.project.IDSGS-2021-017/Inovativní a udržitelné přístupy a metody v podnikání, projektech a procesechcs
dc.publisherNadácia Manažérsk
dc.relation.ispartofseriesEkonomika A Manažmentsk
dc.rights© authorsen
dc.rights.accessopenAccessen
dc.subject.translatedcustomer feedback, user experience, small and medium enterprisesen
dc.titlePerceived Usefulness of Various Types of Customer Feedback Viewed by Managers of SMEs in the Czech Republicen
dc.typečlánekcs
dc.typearticleen
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen

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