Zvýšení účinnosti hotelového managementu pomocí dynamických simulací

Abstract

Knowledge based economy forces companies to reconsider strategic impact of different components of internal capital on their performance. Traditional extensive value drivers, based mainly on structural capital, are gradually extended with more intensive utilization of relational and human - resources oriented alternatives also in hospitality industry. Applying the elements of environmental management is one of the characteristic trends in accommodation services . Hotels realize t hat the importance of environmental protection is necessary and in addition use this concept as a useful marketing tool to differentiate from the competition. The current approach of hotel managers are mostly oriented on revenue , i.e . trying to make a prof it from the temporal and positional specific combination of internal , technical and social opportunities . But experience shows that in the long run context may be these mechanisms ineffective because they prefer short - term benefits before strategic development . The aim of this paper is to show that advanced knowledge - based management approaches can be an interesting alternative to traditional , quantitatively oriented tools . The usefulness of approach is demonstrated on several dynamic scenarios, form ing viable strategies from combinations of price and personal policies aspects, enhanced with organizational learning and green management.