Zvýšení účinnosti hotelového managementu pomocí dynamických simulací
Date issued
2016
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Západočeská univerzita v Plzni
Abstract
Knowledge based economy forces companies to reconsider strategic impact of different
components of internal capital on their performance. Traditional extensive value drivers, based mainly
on structural capital, are gradually
extended with more intensive utilization of relational and human
-
resources oriented alternatives also in hospitality industry.
Applying the
elements of
environmental
management
is one of the
characteristic
trends
in
accommodation services
.
Hotels
realize t
hat
the
importance of environmental protection
is necessary and
in addition
use
this concept
as a
useful
marketing tool
to
differentiate
from the competition.
The
current approach of
hotel managers
are
mostly
oriented
on revenue
,
i.e
.
trying to
make a prof
it
from the temporal
and positional
specific
combination
of
internal
,
technical and
social opportunities
.
But
experience shows
that
in the long run
context
may
be
these mechanisms
ineffective because
they prefer
short
-
term benefits
before
strategic
development
.
The aim of
this paper is
to show that
advanced
knowledge
-
based
management approaches
can be an
interesting
alternative to traditional
,
quantitatively
oriented
tools
.
The usefulness of approach is
demonstrated on several dynamic scenarios, form
ing viable strategies from combinations of price and
personal policies aspects, enhanced
with
organizational learning and green management.
Description
Subject(s)
orientace zákazníka, modelování, zelený management, hotel, customer orientation, modelling, green management, hotel
Citation
Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2016, č. 1, s. 42-52.