Use of social media for agricultural marketing: Facebook and customer engagement
| dc.contributor.author | Eger, Ludvík | |
| dc.date.accessioned | 2025-06-20T08:20:53Z | |
| dc.date.available | 2025-06-20T08:20:53Z | |
| dc.date.issued | 2024 | |
| dc.date.updated | 2025-06-20T08:20:53Z | |
| dc.format | 17 | |
| dc.identifier | 43943949 | |
| dc.identifier.isbn | 978-3-86367-072-6 | |
| dc.identifier.orcid | Eger, Ludvík 0000-0002-5437-3297 | |
| dc.identifier.uri | http://hdl.handle.net/11025/59466 | |
| dc.language.iso | en | |
| dc.publisher | GUC | |
| dc.subject | social media | en |
| dc.subject | agriculture | en |
| dc.subject | customer engagement | en |
| dc.subject | uses and gratification theory | en |
| dc.subject | content analysis | en |
| dc.subject | correspondence analysis | en |
| dc.title | Use of social media for agricultural marketing: Facebook and customer engagement | en |
| dc.type | Kapitola v knize (C) | |
| dc.type | KAPITOLA V KNIZE | |
| dc.type.status | Published Version | |
| local.files.count | 1 | * |
| local.files.size | 1968951 | * |
| local.has.files | yes | * |
Files
Original bundle
1 - 1 out of 1 results
No Thumbnail Available
- Name:
- Social Media Communication.pdf
- Size:
- 1.88 MB
- Format:
- Adobe Portable Document Format
License bundle
1 - 1 out of 1 results
No Thumbnail Available
- Name:
- license.txt
- Size:
- 1.71 KB
- Format:
- Item-specific license agreed upon to submission
- Description: