Use of social media for agricultural marketing: Facebook and customer engagement

Files

Social Media Communication.pdf (1.88 MB)

Date issued

2024

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

GUC

Abstract

Description

Subject(s)

social media, agriculture, customer engagement, uses and gratification theory, content analysis, correspondence analysis

Citation

Item identifier

http://hdl.handle.net/11025/59466

Collections

Bookparts (KMO)