Využití myšlenových map v podnikatelské praxi

dc.contributor.authorTrnková, Dagmar
dc.contributor.authorVacek, Jiří
dc.contributor.editorMartinčíková Sojková, Olga
dc.date.accessioned2025-02-19T10:22:07Z
dc.date.available2025-02-19T10:22:07Z
dc.date.issued2024
dc.description.abstract-translatedMind maps are a creative tool that supports effective thinking. They are excellent aids not only for efficient planning, organizing information, or developing new ideas. The structure of mind maps is based on a visual, nonlinear approach, allowing individuals to think in a way that is natural for the human brain. Mind maps were introduced by Buzan in the 1960s and have found applications in business as well. Over time, interactive and collaborative applications have been developed, expanding their usability. This paper presents the results of a survey aimed at determining whether companies in the Czech Republic are familiar with mind maps and how they utilize them, if at all. The sample of respondents was filtered from the Orbis All Companies database. A total of 2,782 companies were approached, and 179 responses were obtained. The survey was supplemented by qualitative research through semi-structured interviews. A reassuring finding is that 60.9% of all respondents are aware of mind maps. Despite this, nearly three-quarters of companies do not use mind maps; however, some are willing to learn how to work with them and try them in a work environment. The key to expanding this technique lies in employee awareness, the desire to learn something new, and enhancing skills so that everyone can find tools that will enable them to work more efficiently.en
dc.format12 s.cs
dc.format.mimetypeapplication/pdf
dc.identifier.isbn978-80-261-1271-6
dc.identifier.urihttp://hdl.handle.net/11025/58298
dc.language.isocscs
dc.publisherFaculty of Economics University of West Bohemiaen
dc.rights© Authors of papersen
dc.rights.accessopenAccessen
dc.subjectmyšlenkové mapycs
dc.subjectvizuální nelineární myšlenícs
dc.subjectvýhody a bariérycs
dc.subjectpodpora obchodních procesůcs
dc.subject.translatedmind mapsen
dc.subject.translatedvisual nonlinear thinkingen
dc.subject.translatedbenefits and barriersen
dc.subject.translatedsupport of business processesen
dc.titleVyužití myšlenových map v podnikatelské praxics
dc.title.alternativeUse of mind maps in business practiceen
dc.typekonferenční příspěvekcs
dc.typeconferenceObjecten
dc.type.statusPeer revieweden
dc.type.versionpublishedVersionen
local.files.count2*
local.files.size652347*
local.has.filesyes*

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