Web Personalization as a Corporate Digital Agenda Process

Date issued

2018

Journal Title

Journal ISSN

Volume Title

Publisher

University of Ss. Cyril and Methodius In Trnava

Abstract

Description

Subject(s)

Citation

KUPEC, M. Web Personalization as a Corporate Digital Agenda Process. In: Marketing Identity: Digital Mirrors - part I.. Trnava: University of Ss. Cyril and Methodius In Trnava, 2018. s. 103-113. ISBN 978-80-8105-985-8 , ISSN 1339-5726.