Developing Composite Readiness and Intensity Indices for Measuring B2C E-commerce in the European Union
| dc.contributor.author | Kunešová, Hana | |
| dc.contributor.author | Mičík, Michal | |
| dc.date.accessioned | 2019-05-27T10:00:10Z | |
| dc.date.available | 2019-05-27T10:00:10Z | |
| dc.date.issued | 2019 | |
| dc.description.abstract-translated | There are strategic goals set for the various areas of e-commerce in the EU; however, there is no unified comprehensive methodology on how to evaluate e-commerce in individual economies as a whole. At this time, there is only one simple composite index for tracking countries' readiness for B2C e-commerce. There is no composite index available to evaluate B2C e-commerce intensity. In this article, we propose two composite indices to track and measure B2C e-commerce in the EU, both designed using the TOPSIS method. The benefit of the proposed composite indices is primarily the ability to assess B2C e-commerce in the various member states in the wider context of the EU. The values of B2C e-commerce indices indicate that there is still a large untapped potential for B2C e-commerce in all of the EU, not only in relatively less developed economies, but also in countries with high-performing economies. | en |
| dc.format | 16 s. | cs |
| dc.format.mimetype | application/pdf | |
| dc.identifier.citation | KUNEŠOVÁ, H., MIČÍK, M. Developing Composite Readiness and Intensity Indices for Measuring B2C E-commerce in the European Union. Transformations in Business & Economics, 2019, roč. 18, č. 1, s. 44-59. ISSN 1648-4460. | en |
| dc.identifier.document-number | 463464800003 | |
| dc.identifier.issn | 1648-4460 | |
| dc.identifier.obd | 43925974 | |
| dc.identifier.uri | http://hdl.handle.net/11025/34680 | |
| dc.language.iso | en | en |
| dc.project.ID | SGS-2017-013/Aplikace nových přístupů v managementu a v marketingu | cs |
| dc.publisher | Vilnius University | en |
| dc.rights | Plný text není přístupný. | cs |
| dc.rights | © Vilnius University | en |
| dc.rights.access | closedAccess | en |
| dc.subject.translated | Measuring B2C e-commerce | en |
| dc.subject.translated | e-commerce readiness | en |
| dc.subject.translated | e-commerce intensity | en |
| dc.subject.translated | TOPSIS | en |
| dc.subject.translated | European Union | en |
| dc.title | Developing Composite Readiness and Intensity Indices for Measuring B2C E-commerce in the European Union | en |
| dc.type | článek | cs |
| dc.type | article | en |
| dc.type.status | Peer-reviewed | en |
| dc.type.version | publishedVersion | en |