Is visitor satisfaction high enough? A case of rural tourism destination, South Bohemia

dc.contributor.authorŠtumpf, Petr
dc.contributor.authorJaneček, Petr
dc.contributor.authorVojtko, Viktor
dc.date.accessioned2022-09-12T10:00:26Z
dc.date.available2022-09-12T10:00:26Z
dc.date.issued2022
dc.description.abstract-translatedSatisfaction of visitors in tourism destinations is one of the most discussed topics in destination management and marketing. Many destinations report high satisfaction of their visitors. The objective of this study is to analyze overall satisfaction and satisfaction components in eleven tourism areas within South Bohemia, a typical Czech rural region, and to define the high level of satisfaction using benchmarking as a methodological approach. Using ANOVA and Pearson’s correlation, we identified the high level of satisfaction following the against-the-best benchmarking and the against-the-industry average approach. The results also show that perceived atmosphere in a destination, willingness to help and friendliness are the most significant components correlating with overall satisfaction.en
dc.format17 s.cs
dc.format.mimetypeapplication/pdf
dc.identifier.citationŠTUMPF, P. JANEČEK, P. VOJTKO, V. IS VISITOR SATISFACTION HIGH ENOUGH? A CASE OF RURAL TOURISM DESTINATION, SOUTH BOHEMIA. European Countryside, 2022, roč. 14, č. 2, s. 346-362. ISSN: 1803-8417cs
dc.identifier.document-number824856900007
dc.identifier.doi10.2478/euco-2022-0017
dc.identifier.issn1803-8417
dc.identifier.obd43936548
dc.identifier.uri2-s2.0-85134550093
dc.identifier.urihttp://hdl.handle.net/11025/49654
dc.language.isoenen
dc.project.IDSGS-2021-020/Změny v ekonomice a marketingu turismucs
dc.publisherSCIENDOen
dc.relation.ispartofseriesEuropean Countrysideen
dc.rights© authorsen
dc.rights.accessopenAccessen
dc.subject.translatedbenchmarkingen
dc.subject.translatedCzech Republicen
dc.subject.translatedrural areaen
dc.subject.translatedSouth Bohemiaen
dc.subject.translatedtourism destinationen
dc.subject.translatedvisitor satisfactionen
dc.titleIs visitor satisfaction high enough? A case of rural tourism destination, South Bohemiaen
dc.typečlánekcs
dc.typearticleen
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen

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