A DEA approach for performance assessment of call centre agents

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dc.contributor.authorMendelová, Viera
dc.contributor.authorStrnádová, Petra
dc.date.accessioned2020-09-23T08:27:48Z
dc.date.available2020-09-23T08:27:48Z
dc.date.issued2020
dc.description.abstract-translatedThe paper focuses on a relatively new and prospective application of the data envelopment analysis (DEA) in the employee performance assessment. In the paper, a novel DEA approach is proposed for evaluating the performance of call centre agents, based on their relative efficiency. Since call centres handle a majority of customer-company interactions, performance of call centre agents largely influences the future success or failure of a company. To ensure the quality of customer service, permanent evaluation of call centre agents’ performance is essential. The proposed DEA model consisting of two input variables (wage and working time) and five output variables (quick-answer calls proportion, customer satisfaction, net first contact resolution, call quality and inbound contact handle time) has been tested on 55 call centre agents working at the call centre of one of the largest telecommunications operators in the Slovak Republic. After measuring the performance of each agent, based on the DEA models, the call centre agents’ performance was evaluated in the DEA matrix format. As a result, the call centre agents were divided into four groups: Stars, Cash Cows, Question Marks and Poor Dogs. Finally, based on the proposed approach, recommendations for call centre managers on how to improve or maintain the performance of each of these groups were drawn. The proposed approach provides a practical framework for call centre managers to assess the performance of the agents, and to plan and také steps to improve the quality of call centre services.en
dc.format18 s.cs
dc.format.mimetypeapplication/pdf
dc.identifier.citationE+M. Ekonomie a Management = Economics and Management. 2020, roč. 23, č. 3, s. 173-190.cs
dc.identifier.doihttps://doi.org/10.15240/tul/001/2020-3-011
dc.identifier.issn2336-5604 (Online)
dc.identifier.issn1212-3609 (Print)
dc.identifier.urihttp://hdl.handle.net/11025/39769
dc.language.isoenen
dc.publisherTechnická univerzita v Libercics
dc.rightsCC BY-NC 4.0en
dc.rights.accessopenAccessen
dc.subjecthodnocení výkonucs
dc.subjectanalýza datových obalůcs
dc.subjectagenti call centracs
dc.subject.translatedperformance appraisalen
dc.subject.translateddata envelopment analysisen
dc.subject.translatedcall centre agentsen
dc.titleA DEA approach for performance assessment of call centre agentsen
dc.typečlánekcs
dc.typearticleen
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen

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Číslo 3 (2020)
Číslo 3 (2020)