Typology of Czech consumers shopping on foreign e-shops

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dc.contributor.authorWaliszewská, Waliszewská
dc.contributor.authorStromská, Kristýna
dc.contributor.editorMartinčíková Sojková, Olga
dc.date.accessioned2025-02-19T10:29:40Z
dc.date.available2025-02-19T10:29:40Z
dc.date.issued2024
dc.description.abstract-translatedShopping online is becoming more and more popular with Czech consumers every year, especially during the Covid-19 pandemic the e-commerce sector has grown significantly. However, many foreign e-shops have entered the market in recent years, gaining great popularity with Czech customers and creating even more competitive environment. Therefore, it is important to know what segments of buyers on foreign e-shop there are and how is the market structured. This article aims to propose a typology of Czech consumers who are shopping on foreign e-shops. Quantitative research was used for conducting primary data, which were obtained using Computer Assisted Interviewing Method. The research population consisted of residents of the Czech Republic, who are over 15 years old and are shopping online from abroad. The sample was determined based on a quota sampling technique according to the gender and age structure. A total of 640 respondents participated in the research. All data were analysed using IBM SPSS Statistics program. Respondents expressed their agreement with a set of 16 statements concerning attitudes toward the online shopping from abroad. Based on how they evaluated these statements they were divided into segments, according to their common characteristics, using factor and cluster analysis. Three buyer segments were identified: “Intense shoppers”, “Occasional shoppers” and “Beginner shoppers”.en
dc.description.sponsorshipThis paper was supported within the project Students Grant Project (SGS) Analysis of mediators and outcomes of consumer behaviour on B2C market. Project registration number: SP2024/094.en
dc.format11 s.cs
dc.format.mimetypeapplication/pdf
dc.identifier.isbn978-80-261-1271-6
dc.identifier.urihttp://hdl.handle.net/11025/58300
dc.language.isoenen
dc.publisherFaculty of Economics University of West Bohemiaen
dc.rights© Authors of papersen
dc.rights.accessopenAccessen
dc.subjectshluková analýzacs
dc.subjectmarketingový průzkumcs
dc.subjectdotazníkové šetřenícs
dc.subjectsegmentacecs
dc.subjectnakupování onlinecs
dc.subject.translatedcluster analysisen
dc.subject.translatedmarketing researchen
dc.subject.translatedquestionnaire surveyen
dc.subject.translatedsegmentationen
dc.subject.translatedshopping onlineen
dc.titleTypology of Czech consumers shopping on foreign e-shopsen
dc.typekonferenční příspěvekcs
dc.typeconferenceObjecten
dc.type.statusPeer revieweden
dc.type.versionpublishedVersionen
local.files.count2*
local.files.size2189018*
local.has.filesyes*

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