Analýza vývoje kvality a výkonnosti potravinářských podniků
Date issued
2016
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Západočeská univerzita v Plzni
Abstract
The subject of the article is an analysis of the performance and quality of the food business
and it presents partial results of a
complex longitudinal study of business quality and performance
conducted on Masaryk University. The quality is measured by means of customer satisfaction and
business performance by financial indicators. This article aims to explain the relationship betwee
n
quality and performance when evaluating annual changes. Article answers the following research
questions: Is the annual change in the quality perceived by custome
rs directly proportional
to
the
financial performance of companies? How are the changes in c
ustomer satisfaction
reflected
in
performance of the producers? The primary data were collected by two questionnaire surveys
conducted in years 2014 and 2015 on a group of Czech students.
The secondary data are based
on
annual financial reports of twenty s
ix compared businesses. The businesses were divided into two
groups based on change in their perceived quality and then the financial and quality indicators of these
groups were compared. The results show that there is a direct p
roportion between the chang
e
of
customer satisfaction and change of financial performance. The overall satisfaction seems to be more
important than technical parameters of the product or other variables. In other words, the perceived
quality may have greater influence on business pe
rformance than techn
ical quality parameters.
The
year
-
on
-
year changes of customer satisfaction seem to have sig
nificant impact on variation
of
busi
ness profitability. Although
the sample of customers
is
repr
esented mostly by students,
the
results indicate
tendency to pay higher price for products with higher perceived quality
Description
Subject(s)
výkonnost podniku, spokojenost zákazníků, potravinářský průmysl, kvalita produktu, business performance, customer satisfaction, food industry, product quality
Citation
Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2016, č. 1, s. 3-11.