Imagologičeskoe prostranstvo v chudožestvennom tekste

Abstract

Manipuljativnyj imidžmejking javljaetsja narrativnoj strategijej romana Ju. Poljakova Kozlenok v moloke. Geroj romana, ne napisavšij ni odnoj stročki, stanovitsja vsemirno izvestnym pisatelem, a o jego nenapisannoj knige vdrug zagovorili vse. Avtor romana ubeditel'no dokazyvajet, čto èto možet byt' sledstvijem uspešnoj piar-operacii. Jeje sostavljajuščije – vybor missii, opredeljajuščej strategičeskij plan dejstvij, formulirovka videnija, legenda, "èkipirovka", slovarnyj minimum, prezentacija, postojannaja rabota s celevoj auditorijej i t. d.

Manipulative image-making is a narrative strategy of the novel by Yu. Polyakov A Kid in Milk. The main character of the novel, who has not written a single line, becomes a world famous writer, and everyone starts talking about his book, which he never wrote. The author of the novel convincingly proves that this can be the result of a successful PR-action. Its components are: choosing a mission that will define a strategic action plan, forming a vision, legend, «equipping», lexical minimum, presentation, continuous work with the target audience etc.