Marketing ve vybraném podniku
| dc.contributor.advisor | Petrtyl Jan, Ing. Ph.D. | |
| dc.contributor.author | Pokorná, Dita | |
| dc.contributor.referee | Štumpf Petr, Ing. Ph.D. | |
| dc.date.accepted | 2020-6-23 | |
| dc.date.accessioned | 2020-11-10T00:29:22Z | |
| dc.date.available | 2019-10-22 | |
| dc.date.available | 2020-11-10T00:29:22Z | |
| dc.date.issued | 2020 | |
| dc.date.submitted | 2020-5-11 | |
| dc.description.abstract | Bakalářská práce je zaměřena na analýzu marketingové situace ve vybrané společnosti Intersurgical s.r.o. Na základě analýzy budou navržena možná zlepšení v marketingu společnosti. | cs |
| dc.description.abstract-translated | The bachelor thesis is focused on the marketing situation in the selected company Intersurgical s.r.o. Based on the analysis, possible improvements in the company's marketing will be suggested. | en |
| dc.description.result | Obhájeno | cs |
| dc.format | 56 s. | cs |
| dc.format.mimetype | application/pdf | |
| dc.identifier | 82777 | |
| dc.identifier.uri | http://hdl.handle.net/11025/40149 | |
| dc.language.iso | cs | cs |
| dc.publisher | Západočeská univerzita v Plzni | cs |
| dc.rights | Plný text práce je přístupný bez omezení. | cs |
| dc.rights.access | openAccess | en |
| dc.subject | marketing | cs |
| dc.subject | malý podnik | cs |
| dc.subject | marketingová komunikace | cs |
| dc.subject | b2b trh | cs |
| dc.subject.translated | marketing | en |
| dc.subject.translated | small company | en |
| dc.subject.translated | marketing communication | en |
| dc.subject.translated | b2b market | en |
| dc.thesis.degree-grantor | Západočeská univerzita v Plzni. Fakulta ekonomická | cs |
| dc.thesis.degree-level | Bakalářský | cs |
| dc.thesis.degree-name | Bc. | cs |
| dc.thesis.degree-program | Ekonomika a management | cs |
| dc.title | Marketing ve vybraném podniku | cs |
| dc.title.alternative | Marketing of specific organization | en |
| dc.type | bakalářská práce | cs |
| local.relation.IS | https://portal.zcu.cz/StagPortletsJSR168/CleanUrl?urlid=prohlizeni-prace-detail&praceIdno=82777 |
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