Employer branding on social media and recruitment websites: symbolic traits of an ideal employer

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dc.contributor.authorEger, Ludvík
dc.contributor.authorMičík, Michal
dc.contributor.authorŘehoř, Petr
dc.date.accessioned2018-04-04T07:10:40Z
dc.date.available2018-04-04T07:10:40Z
dc.date.issued2018
dc.description.abstract-translatedIn recent years, the employer brand has become an important source of a sustainable competitive advantage. There is increasing evidence that employers need to place greater emphasis on communication with talented young people. Jobseekers usually have only basic information and vague knowledge and experience about a job and organizational characteristics in the early stage of the recruitment process, and in this situation the symbolic functions of a brand are signifi cant. Nowadays, prospective applicants search for information about future employers by using their recruitment websites and social media. The study identifi es the signifi cant factors (symbolic traits) which attract Czech university business students to choose their potential employers. The study also contains a survey which investigates the use of social media and recruitment websites in relation to the employer brand, including perceptions of an ideal employer. The study brings results about symbolic employer attributes, which are presented in semantic differentials and contribute to research on employer branding by presenting how young people use recruitment websites and company social media to search for a potential employer. The fi ndings of the conducted study suggest that chosen symbolic traits of an ideal employer are similar in the respondents and are independent of gender and employment status. According to the fi ndings regarding social media and recruitment websites, respondents that follow information about job offers on an organization´s social media profi les don´t fi nd the organization´s profi les on social sites important, whereas respondents that follow information about job offers on an organization´s recruitment websites fi nd the organization´s profi les on social sites important. The paper concludes with theoretical and practical implications followed by directions for future research.en
dc.format14 s.cs
dc.format.mimetypeapplication/pdf
dc.identifier.citationE+M. Ekonomie a Management = Economics and Management. 2018, roč. 21, č. 1, s. 224-237.cs
dc.identifier.doihttps://dx.doi.org/10.15240/tul/001/2018-1-015
dc.identifier.issn2336-5604 (Online)
dc.identifier.issn1212-3609 (Print)
dc.identifier.urihttp://hdl.handle.net/11025/29467
dc.language.isoenen
dc.publisherTechnická univerzita v Libercics
dc.relation.ispartofseriesE+M. Ekonomie a Management = Economics and Managementcs
dc.rightsCC BY-NC 4.0en
dc.rights.accessopenAccessen
dc.subjectzaměstnavatelské značkycs
dc.subjectHR managementcs
dc.subjectsymbolické znakycs
dc.subjectsémantický diferenciálcs
dc.subjectnáborové webové stránkycs
dc.subjectsociální médiacs
dc.subjectvnímání obchodu studentycs
dc.subject.translatedemployer brandingen
dc.subject.translatedHR managementen
dc.subject.translatedsymbolic traitsen
dc.subject.translatedsemantic differentialen
dc.subject.translatedrecruitment websitesen
dc.subject.translatedsocial mediaen
dc.subject.translatedbusiness student perceptionsen
dc.titleEmployer branding on social media and recruitment websites: symbolic traits of an ideal employeren
dc.typečlánekcs
dc.typearticleen
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen

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