Aplikace internetového marketingu v kultuře

dc.contributor.authorNový, Pavel
dc.contributor.authorEger, Ludvík
dc.date.accessioned2015-10-06T07:18:46Z
dc.date.available2015-10-06T07:18:46Z
dc.date.issued2012
dc.description.abstract-translatedThe paper presents application of internet marketing in the sphere of culture. Comparison www sites of theatres documents current state and presents suggestions for improvement in relation to the development of internet marketing.en
dc.format5 s.cs
dc.format.mimetypeapplication/pdf
dc.identifier.citationTrendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2012, č. 1, s. 15-19.cs
dc.identifier.issn1805-0603
dc.identifier.urihttp://www.fek.zcu.cz/tvp/doc/2012-1.pdf
dc.identifier.urihttp://hdl.handle.net/11025/16197
dc.language.isocscs
dc.publisherZápadočeská univerzita v Plznics
dc.relation.ispartofseriesTrendy v podnikánícs
dc.rights© Západočeská univerzita v Plznics
dc.rights.accessopenAccessen
dc.subjectinternetový marketingcs
dc.subjectpřípadová studiecs
dc.subjectkulturacs
dc.subjectpodporacs
dc.subject.translatedinternet marketingen
dc.subject.translatedcase studyen
dc.subject.translatedcultureen
dc.subject.translatedpromotionen
dc.titleAplikace internetového marketingu v kultuřecs
dc.title.alternativeInternet marketing - applications in the sphere of cultureen
dc.typečlánekcs
dc.typearticleen
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen

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