Aplikace internetového marketingu v kultuře
dc.contributor.author | Nový, Pavel | |
dc.contributor.author | Eger, Ludvík | |
dc.date.accessioned | 2015-10-06T07:18:46Z | |
dc.date.available | 2015-10-06T07:18:46Z | |
dc.date.issued | 2012 | |
dc.description.abstract-translated | The paper presents application of internet marketing in the sphere of culture. Comparison www sites of theatres documents current state and presents suggestions for improvement in relation to the development of internet marketing. | en |
dc.format | 5 s. | cs |
dc.format.mimetype | application/pdf | |
dc.identifier.citation | Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2012, č. 1, s. 15-19. | cs |
dc.identifier.issn | 1805-0603 | |
dc.identifier.uri | http://www.fek.zcu.cz/tvp/doc/2012-1.pdf | |
dc.identifier.uri | http://hdl.handle.net/11025/16197 | |
dc.language.iso | cs | cs |
dc.publisher | Západočeská univerzita v Plzni | cs |
dc.relation.ispartofseries | Trendy v podnikání | cs |
dc.rights | © Západočeská univerzita v Plzni | cs |
dc.rights.access | openAccess | en |
dc.subject | internetový marketing | cs |
dc.subject | případová studie | cs |
dc.subject | kultura | cs |
dc.subject | podpora | cs |
dc.subject.translated | internet marketing | en |
dc.subject.translated | case study | en |
dc.subject.translated | culture | en |
dc.subject.translated | promotion | en |
dc.title | Aplikace internetového marketingu v kultuře | cs |
dc.title.alternative | Internet marketing - applications in the sphere of culture | en |
dc.type | článek | cs |
dc.type | article | en |
dc.type.status | Peer-reviewed | en |
dc.type.version | publishedVersion | en |
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