Internet marketing v aktuálnej podnikovej teórii a praxi

Show simple item record
dc.contributor.authorMajtán, Štefan
dc.contributor.authorSpišiaková, Mária
dc.date.accessioned2015-10-07T13:15:36Z
dc.date.available2015-10-07T13:15:36Z
dc.date.issued2014
dc.description.abstract-translatedThe Internet is a public worldwide (global) de-centralized network based on certain standards. Advantages of the Internet are also used by internet marketing, which is discussed in our report. Infirst part the development and growth of the importance of the internet in general is summarized, in particular the influence of the internet on marketing is emphasized - especially on marketing communication. The web site as the most widespread communication tool of internet marketing is analyzed into details and the other tools of internet marketing are also briefly summarized. The use of internet marketing is examined on a sample of small and medium-sized enterprises in the Slovak Republic. The assumption that the rate of using of internet marketing grows with the size of the enterprise was acknowledged. An interesting finding is that service companies make greater use of internet marketing than manufacturing companies.en
dc.format8 s.cs
dc.format.mimetypeapplication/pdf
dc.identifier.citationTrendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2014, č. 3, s. 14-21.cs
dc.identifier.issn1805-0603
dc.identifier.urihttp://www.fek.zcu.cz/tvp/doc/akt/tvp-3-2014-clanek-2.pdf
dc.identifier.urihttp://hdl.handle.net/11025/16326
dc.language.isosksk
dc.publisherZápadočeská univerzita v Plznics
dc.relation.ispartofseriesTrendy v podnikánícs
dc.rights© Západočeská univerzita v Plznics
dc.rights.accessopenAccessen
dc.subjectInternet marketingcs
dc.subjectmarketingcs
dc.subjectwebová stránkacs
dc.subjectmalé a střední podnikycs
dc.subject.translatedinternet marketingen
dc.subject.translatedmarketingen
dc.subject.translatedweb siteen
dc.subject.translatedsmall and medium sized enterprisesen
dc.titleInternet marketing v aktuálnej podnikovej teórii a praxisk
dc.title.alternativeInternet marketing in the contemporary business theory and practiceen
dc.typečlánekcs
dc.typearticleen
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen

Files

Original bundle
Showing 1 - 1 out of 1 results
No Thumbnail Available
Name:
Majtan.pdf
Size:
698.66 KB
Format:
Adobe Portable Document Format
Description:
Plný text
Download
License bundle
Showing 1 - 1 out of 1 results
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Číslo 3 (2014)
Číslo 3 (2014)
 OPEN License Selector