Personality Traits and Stimulus Characteristics as Determinants of Consumers’ Scent Perception

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dc.contributor.authorMohr, Sarah Victoria
dc.contributor.authorRiedl, Joachim
dc.contributor.editorKresa, Zdeněk
dc.date.accessioned2026-01-22T08:09:58Z
dc.date.available2026-01-22T08:09:58Z
dc.date.issued2025
dc.description.abstract-translatedScents influence emotions, cognition and behavior by activating memories, enhancing mood and modulating mental processes. Perception of scents is shaped by both stimulus-related dimensions, including familiarity, pleasantness and intensity and individual factors – such as mood, sensory sensitivity and personality traits. The present study systematically examined the relative impact of these determinants in a quasi-experimental design involving 51 participants. Seven scents were evaluated along perceptual dimensions (recognizability, pleasantness, familiarity, intensity) and related to participants’ individual characteristics. Findings emphasize the interplay of stimulus-related dimensions and personality traits but highlight the need for refined measures of (sensory-specific) personality traits in olfactory processing for multisensory marketing and immersive applications.en
dc.description.sponsorshipSVK1-2025-002 XB-CONen
dc.format19 s.cs
dc.format.mimetypeapplication/pdf
dc.identifier.doihttps://doi.org/10.24132/ZCU.XB-CON.2025.55-73
dc.identifier.isbn978-80-261-1341-6 (print)
dc.identifier.isbn978-80-261-1342-3 (online)
dc.identifier.urihttp://hdl.handle.net/11025/64497
dc.language.isoenen
dc.publisherUniversity of West Bohemia in Pilsenen
dc.rights© University of West Bohemia in Pilsenen
dc.rights.accessopenAccessen
dc.subjectosobnostní rysycs
dc.subjectcharakteristika podnětůcs
dc.subjectvnímání pachůcs
dc.subjectsenzualitacs
dc.subject.translatedpersonality traitsen
dc.subject.translatedstimulus characteristicsen
dc.subject.translatedscent perceptionen
dc.subject.translatedsensualisten
dc.titlePersonality Traits and Stimulus Characteristics as Determinants of Consumers’ Scent Perceptionen
dc.typekonferenční příspěvekcs
dc.typeconferenceObjecten
dc.type.statusPeer revieweden
dc.type.versionpublishedVersionen
local.files.count2*
local.files.size5389871*
local.has.filesyes*

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