Opportunities and Threats to Current Business Management in Cross-border Comparison 2025
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Item Income Convergence in German Regions and the Behavior of Czech Commuters(University of West Bohemia in Pilsen, 2025) Martinčík, David; Martinčíková Sojková, Olga; Král, Jakub; Kresa, Zdeněk
Item Differences in AI Adoption and Labour Productivity in EU Countries(University of West Bohemia in Pilsen, 2025) Martinčík, David; Martinčíková Sojková, Olga; Procházka, Václav; Kresa, ZdeněkItem Targeted Marketing Communication of the K-Pop Music Genre and Its Economic Impact(University of West Bohemia in Pilsen, 2025) Hommerová, Dita; Urbaníková, Julie; Kresa, ZdeněkItem A Short Inquiry into the Adoption of Artificial Intelligence in the Field of ERP Systems(University of West Bohemia in Pilsen, 2025) Polívka, Martin; Pokorný, Jan; Kresa, ZdeněkItem Knowledge Valorisation Through Blue Ocean Strategy(University of West Bohemia in Pilsen, 2025) Krechovská, Michaela; Mičudová, Kateřina; Špaček, Miroslav; Vacík, Emil; Kresa, ZdeněkItem Spa and Wellness in the Czech Republic: Public Attitudes as an Opportunity or Challenge for the Karlovy Vary Region(University of West Bohemia in Pilsen, 2025) Janeček, Petr; Tlučhoř, Jan; Hladká, Zuzana Marie; Kresa, ZdeněkItem Main Visitor Segments in the Karlovy Vary Region. What Is the Role of Cross‑Border Tourism?(University of West Bohemia in Pilsen, 2025) Cankov, David; Janeček, Petr; Janečková, Veronika; Říkovský, Josef; Kresa, ZdeněkItem Current Opportunities for Czech Startups Leading to Successful Entry into Foreign Markets(University of West Bohemia in Pilsen, 2025) Dědková, Jaroslava; Ungerman, Otakar; Kresa, ZdeněkItem Flexibility Versus Job Security – Employment Outside the Main Employment Relationship in the Czech Republic and Germany(University of West Bohemia in Pilsen, 2025) Peterková, Lucie; Hinke, Jana; Beyer, Dirk; Kresa, ZdeněkItem Application of the PROMETHEE Method for Multi‑Criteria Supplier Evaluation of Rum in Decision Support Systems(University of West Bohemia in Pilsen, 2025) Číž, Josef; Kresa, ZdeněkItem Divided by a Border, United by History: Comparing Czech and Slovak Perceptions of Hotel Social Media Marketing(University of West Bohemia in Pilsen, 2025) Pichlík, Lukáš; Janeček, Petr; Turchyn, Liuba; Kresa, ZdeněkItem Meme Marketing and Brand Communication on Instagram Reels(University of West Bohemia in Pilsen, 2025) Kšír, Otakar; Kresa, ZdeněkItem Microaggressions and Chilly Climate: An Empirical Study of Gender‑Specific Perceptions and Organizational Intervention Possibilities(University of West Bohemia in Pilsen, 2025) Falk, Antonia; Schmidt, Nicole; Schneider, Jessica; Kresa, ZdeněkItem Study on State Economic Support for Non‑Profit Volunteer Organizations According to the Volunteer Service Act(University of West Bohemia in Pilsen, 2025) Diatková, Nataša; Kresa, ZdeněkItem Customer and Expert Views on AssistanCustomer and Expert Views on Assistance in Personalization: A Comparative Analysis(University of West Bohemia in Pilsen, 2025) Kupec, Michael; Janeček, Petr; Kresa, ZdeněkItem Organisational Resilience as a Key (Complement?) to Sustainability: Theoretical Perspectives and Future Research Directions(University of West Bohemia in Pilsen, 2025) Vašíčková, Veronika; Kresa, ZdeněkItem Factors for Startup Success: Insights from Recent Research(University of West Bohemia in Pilsen, 2025) Pilc, Lukáš; Taušl Procházková, Petra; Kresa, ZdeněkItem Strategic Aspects of a User‑Centered Approach in Automotive Innovation: Insights from Automated Parking Systems(University of West Bohemia in Pilsen, 2025) Czaban, Marcin; Mohr, Sarah Victoria; Riedl, Joachim; Wengler, Stefan; Kresa, ZdeněkItem Comparison of Destination Brand Management Systems: The Cases of the USA and Czechia(University of West Bohemia in Pilsen, 2025) Poul, Martin; Tejklová, Kristýna; Kresa, ZdeněkItem Sociodemographic Determinants of Sustainable Behavior in the Czech General Public(University of West Bohemia in Pilsen, 2025) Völkl, Laura; Kresa, Zdeněk
