Nové trendy v marketingu - analýza, možnosti uplatnění v ČR

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dc.contributor.advisorJakubíková Dagmar, Doc. Ing. Ph.D.
dc.contributor.authorMáčalík, Ondřej
dc.contributor.refereeJaneček Petr, Ing. Ph.D.
dc.date.accepted2018-6-4
dc.date.accessioned2019-03-15T10:27:32Z
dc.date.available2016-10-21
dc.date.available2019-03-15T10:27:32Z
dc.date.issued2018
dc.date.submitted2018-4-23
dc.description.abstractPredlozena diplomova prace je zamerena na tema "Nove trendy v marketingu a jejich uplatneni v praxi". Primarnim cilem teto diplomove prace je zjistit, jak siroka verejnost vnima vzestupujici trend v oblasti vytvareni marketingovych kampani. V teoreticke casti autor prace nadefinoval samotny marketing a pote se venoval samotnym trendum voblasti marketingove komunikace. Soucasti teoreticke casti je i popis procesu marketingoveho vyzkumu od stanoveni cilu az po interpretaci vysledku vyzkumu. Prakticka cast obsahuje nejdrive srovnani vyuziti trendu v marketingove komunikaci mezi Ceskou republikou a zahranicim. A nedilnou soucasti prakticke casti je i samotny autoruv vyzkum. Prace je zakoncena autorovym navrhem samotne marketingove kampane na zaklade ziskanych vysledku z jeho vyzkumu.cs
dc.description.abstract-translatedThis master thesis is focused on topic "New trends in marketing- analysis, possibilities of usage in Czech republic". Primary goal of this thesis is to find out how well is a public crowd aware of growing trend in creating marketing campaigs. In theoretical part of this thesis the author defines a marketing itself and then he shifts his focus towards the trends in marketing communication. One piece of theoretical part is dedicated to describing a proces of marketing research. Practical part starts by comparing usage of trends in marketing communication between Czech republic and abroad countries. Main piece of pratical part is dedicated to author's research. The practical part is closed down by author's suggested campaign based on the results of his research.en
dc.description.resultObhájenocs
dc.format107 s.cs
dc.format.mimetypeapplication/pdf
dc.identifier71920
dc.identifier.urihttp://hdl.handle.net/11025/33401
dc.language.isocscs
dc.publisherZápadočeská univerzita v Plznics
dc.rightsPlný text práce je přístupný bez omezení.cs
dc.rights.accessopenAccessen
dc.subjectguerilla marketingcs
dc.subjectwomcs
dc.subjectambush marketingcs
dc.subjectbuzzmarketingcs
dc.subjectviralni marketingcs
dc.subjectmosquito marketingcs
dc.subjectastrosurfingcs
dc.subjectwild postingcs
dc.subjectambietni marketingcs
dc.subjectnove trendycs
dc.subjectmarketingova komunikacecs
dc.subject.translatedguerilla marketingen
dc.subject.translatedwomen
dc.subject.translatedambush marketingen
dc.subject.translatedbuzzmarketingen
dc.subject.translatedviral marketingen
dc.subject.translatedmosquito marketingen
dc.subject.translatedastrosurfingen
dc.subject.translatedwild postingen
dc.subject.translatedambiet marketingen
dc.subject.translatednew trendsen
dc.subject.translatedmarketing communicationen
dc.thesis.degree-grantorZápadočeská univerzita v Plzni. Fakulta ekonomickács
dc.thesis.degree-levelNavazujícícs
dc.thesis.degree-nameIng.cs
dc.thesis.degree-programEkonomika a managementcs
dc.titleNové trendy v marketingu - analýza, možnosti uplatnění v ČRcs
dc.title.alternativeNew trends in marketing - analysis, possibilities for use in ČRen
dc.typediplomová prácecs
local.relation.IShttps://portal.zcu.cz/StagPortletsJSR168/CleanUrl?urlid=prohlizeni-prace-detail&praceIdno=71920

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