Effectiveness of DMO websites as an essential marketing tool
| dc.contributor.author | Tejklová, Kristýna | |
| dc.contributor.author | Vašková, Tereza | |
| dc.date.accessioned | 2024-03-11T16:52:24Z | |
| dc.date.available | 2024-03-11T16:52:24Z | |
| dc.date.issued | 2023 | |
| dc.format | 10 s. | cs |
| dc.format.mimetype | application/pdf | |
| dc.identifier.citation | Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2023, roč. 13, č. 2, s. 62-71. | cs |
| dc.identifier.doi | https://doi.org/10.24132/jbt.2023.13.2.62_71 | |
| dc.identifier.issn | 2788-0079 | |
| dc.identifier.uri | http://hdl.handle.net/11025/55338 | |
| dc.language.iso | en | en |
| dc.publisher | Západočeská univerzita v Plzni | cs |
| dc.rights | © Západočeská univerzita v Plzni | cs |
| dc.rights.access | openAccess | en |
| dc.subject | organizace destinačního managementu | cs |
| dc.subject | destinační management | cs |
| dc.subject | hodnocení webu | cs |
| dc.subject | web destinace | cs |
| dc.subject | obsahová analýza | cs |
| dc.subject.translated | destination management organization | en |
| dc.subject.translated | destination management | en |
| dc.subject.translated | destination website | en |
| dc.subject.translated | website evaluation | en |
| dc.subject.translated | content analysis | en |
| dc.title | Effectiveness of DMO websites as an essential marketing tool | en |
| dc.type | článek | cs |
| dc.type | article | en |
| dc.type.status | Peer-reviewed | en |
| dc.type.version | publishedVersion | en |
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