Reserach of tourism crises communication: A bibliometric analysis of scientific papers

Abstract

The COVID-19 pandemic, economic turbulence and other unexpected events have created the need for a radical rethinking of the marketing communication strategies of tourism entrepreneurs. Research on tourism crises is conditioned by the events that have occurred. A series of tourism crises around the world in the past motivated a large number of academics, scientists and managers to engage in various research activities. The main goal of this article is to conduct an in-depth analysis of the impact of current crises on marketing topics published in tourism. The research used bibliometric analysis of 612 papers of Web of Science database connected to topic of tourism, crises and communication. There has been a significant increase in the number of publications on this thematic focus over the last three years. Indeed, in such a manner that nearly 100 more publications (414) were published in the last 3 (incomplete) calendar years (2023, 2022, and 2021) than in the sum of the previous 11 years (2010-2020; 321).