Perceptions of Personalization in Company-consumer Interactions on Social Network: Experiment Conducted in the Czech Republic
Date issued
2021
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Volume Title
Publisher
Západočeská univerzita
Abstract
Description
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Citation
EGER, L., KOMÁRKOVÁ, L., ZÁKRUŽNÁ, V. Perceptions of Personalization in Company-consumer Interactions on Social Network: Experiment Conducted in the Czech Republic. E+M Ekonomie a Management, 2021, roč. 24, č. 2, s. 153-170. ISSN 1212-3609.