Perceptions of personalization in company-consumer interactions on social network: experiment conducted in the Czech republic
Date issued
2021
Journal Title
Journal ISSN
Volume Title
Publisher
Technická univerzita v Liberci
Abstract
Description
Subject(s)
online interaktivita, vnímaná interaktivita, personalizace, Facebook, sledování očí
Citation
E+M. Ekonomie a Management = Economics and Management. 2021, roč. 24, č. 2, s. 153-170.