Visitor flow analysis in a tourism destination using a small data approach: a case study of the Košice region

dc.contributor.authorRanduška, David
dc.date.accessioned2024-03-11T16:57:58Z
dc.date.available2024-03-11T16:57:58Z
dc.date.issued2023
dc.description.abstract-translatedThis research paper provides a comprehensive understanding of visitor flows within a tourist destination through the lens of network analysis. Data for the analysis was collected through a questionnaire survey, where respondents provided insights into the specific places they visited during their stay in the destination. The total number of respondents was 276. The study used network analysis methods to map and visualise the connections between different tourist locations, ultimately producing a topographical map that depicts the complex patterns of visitor movement. For the purposes of network analysis, a software called Gephi was used. The main purpose was to demonstrate one of the many ways of identifying visitor flows in a tourist destination using small data obtained from a questionnaire survey on a case study of the Košice Region. The results, presented visually on a topographic map, provide a detailed view of the interconnectivity between different tourist locations within the destination. The network analysis highlights key nodes, popular routes and potential areas for further development within the destination. Visitor flow analysis can tell us where, in what numbers and at what times visitors stay in the destination being studied. If we combine it with other data, such as socio-demographics, satisfaction levels, spending habits, accommodation preferences, modes of transport used, activities and attractions visited, etc., we can turn this analysis into a strategic tool for managing and developing the destination from a business perspective. By strategically positioning themselves along popular routes, businesses can increase their visibility and attract a higher volume of potential customers. In addition, identifying underexplored areas offers businesses the opportunity to pioneer new experiences and diversify the services offered within the destination. Furthermore, analysing visitor flows can contribute to the sustainability of tourism.en
dc.format8 s.cs
dc.format.mimetypeapplication/pdf
dc.identifier.citationTrendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2023, roč. 13, č. 2, s. 72-79.cs
dc.identifier.doihttps://doi.org/10.24132/jbt.2023.13.2.72_8979
dc.identifier.issn2788-0079
dc.identifier.urihttp://hdl.handle.net/11025/55339
dc.language.isoenen
dc.publisherZápadočeská univerzita v Plznics
dc.rights© Západočeská univerzita v Plznics
dc.rights.accessopenAccessen
dc.subjecttok návštěvníkůcs
dc.subjectturistická destinacecs
dc.subjectprostorová analýzacs
dc.subjectchování turistůcs
dc.subjectdestinační managementcs
dc.subject.translatedvisitor flowsen
dc.subject.translatedtourism destinationen
dc.subject.translatedspatial analysisen
dc.subject.translatedtourist behaviouren
dc.subject.translateddestination managementen
dc.titleVisitor flow analysis in a tourism destination using a small data approach: a case study of the Košice regionen
dc.typečlánekcs
dc.typearticleen
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen

Files

Original bundle
Showing 1 - 1 out of 1 results
No Thumbnail Available
Name:
7_Randuska.pdf
Size:
458.78 KB
Format:
Adobe Portable Document Format
Description:
Plný text
License bundle
Showing 1 - 1 out of 1 results
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description: