Friedrich Nietzsche: reflexe vlivu masových médií na společnost

Abstract

Thoughts and writings of Friedrich Nietzsche are often framed to the ethics, metaphysics and general critical philosophy. Although this framing includes reflections of the politics, society and media, Nietzsche’s thinking about influence of (mass) media on society is so little cited that it is practically opted out from this frame. The goal of this text is to somewhat disrupt this framing and introduce Nietzsche as one of the few thinkers in his time who had been thinking about impact which the mass media had on society and individual. To fulfil this goal we will assemble as many Nietzsche’s mentions about the mass media (in this case about the press) and corresponding technology as we can and, together with secondary literature, we will try to show Nietzsche’s theory of the media and technological impact on society. Based on this theory, we will try to figure out if Nietzsche had the specific media philosophy on his mind. Also we will see that Nietzsche is very critical toward the mass media and its effect on thinking and potentially exploitable power which could be utilised in legitimizing of totalitarianism.