Geoparky - nová platforma regionálního marketingu

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dc.contributor.authorKopp, Jan
dc.date.accessioned2015-10-06T14:33:12Z
dc.date.available2015-10-06T14:33:12Z
dc.date.issued2013
dc.description.abstract-translatedThis paper evaluates the potential of geoparks for the regional marketing and geotourism development. We present qustions about the current state and development plan of geopraks in the Czech Republic. Small research demonstrates that geoparks project isn´t commonly known among general public in the Czech Republic. Final part of the paper comments marketing strategy of the National Geopark GeoLoci.en
dc.format7 s.cs
dc.format.mimetypeapplication/pdf
dc.identifier.citationTrendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2013, č. 3, s. 44-50.cs
dc.identifier.issn1805-0603
dc.identifier.urihttp://www.fek.zcu.cz/tvp/doc/akt/tvp-3-2013-clanek-5.pdf
dc.identifier.urihttp://hdl.handle.net/11025/16276
dc.language.isocscs
dc.publisherZápadočeská univerzita v Plznics
dc.relation.ispartofseriesTrendy v podnikánícs
dc.rights© Západočeská univerzita v Plznics
dc.rights.accessopenAccessen
dc.subjectregionální obchodcs
dc.subjectgeoparkcs
dc.subjectgeoturismuscs
dc.subjectGeoLocics
dc.subject.translatedregional marketingen
dc.subject.translatedgeoparken
dc.subject.translatedgeotourismen
dc.subject.translatedGeoLocien
dc.titleGeoparky - nová platforma regionálního marketingucs
dc.title.alternativeGeoparks - a new platform of the regional marketingen
dc.typečlánekcs
dc.typearticleen
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen

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