Customer and Expert Views on AssistanCustomer and Expert Views on Assistance in Personalization: A Comparative Analysis

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dc.contributor.authorKupec, Michael
dc.contributor.authorJaneček, Petr
dc.contributor.editorKresa, Zdeněk
dc.date.accessioned2026-01-22T08:47:54Z
dc.date.available2026-01-22T08:47:54Z
dc.date.issued2025
dc.description.abstract-translatedPersonalization of online services is closely linked to the concept of assistance, understood as the level of support and facilitation provided during the purchasing process. This paper presents a comparison of customer and expert perspectives on this area. The research is based on a customer survey and an expert panel conducted using the Delphi method. The comparative analysis shows that both customers and experts perceive the importance of assistance in personalization similarly, with no statistically significant differences between the two groups. The findings suggest that assistance represents a stable element of personalization strategies where no gap emerges between practice and expert expectations. This outcome may serve as guidance for companies in designing personalization measures aimed at enhancing customer comfort and the efficiency of the online shopping process.en
dc.description.sponsorshipSVK1-2025-002 XB-CON, SGS-2024-031en
dc.format18 s.cs
dc.format.mimetypeapplication/pdf
dc.identifier.doihttps://doi.org/10.24132/ZCU.XB-CON.2025.210-227
dc.identifier.isbn978-80-261-1341-6 (print)
dc.identifier.isbn978-80-261-1342-3 (online)
dc.identifier.urihttp://hdl.handle.net/11025/64505
dc.language.isoenen
dc.publisherUniversity of West Bohemia in Pilsenen
dc.rights© University of West Bohemia in Pilsenen
dc.rights.accessopenAccessen
dc.subjectpersonalizacecs
dc.subjectzákazníkcs
dc.subjectexpertcs
dc.subjectsrovnávací analýzacs
dc.subjectonline nakupovánícs
dc.subject.translatedpersonalizationen
dc.subject.translatedcustomeren
dc.subject.translatedexperten
dc.subject.translatedcomparative analysisen
dc.subject.translatedonline shoppingen
dc.titleCustomer and Expert Views on AssistanCustomer and Expert Views on Assistance in Personalization: A Comparative Analysisen
dc.typekonferenční příspěvekcs
dc.typeconferenceObjecten
dc.type.statusPeer revieweden
dc.type.versionpublishedVersionen
local.files.count2*
local.files.size5269698*
local.has.filesyes*

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