Konkurenční analýza prodejny Gorenje ve Strakonicích
| dc.contributor.advisor | Králová, Lenka | |
| dc.contributor.author | Petříková, Lucie | |
| dc.contributor.referee | Eger, Ludvík | |
| dc.date.accepted | 2012-06-04 | |
| dc.date.accessioned | 2013-06-19T06:32:23Z | |
| dc.date.available | 2011-11-30 | cs |
| dc.date.available | 2013-06-19T06:32:23Z | |
| dc.date.issued | 2012 | |
| dc.date.submitted | 2012-05-04 | |
| dc.description.abstract | Předložená práce je zaměřená na téma ,,Konkurenční analýza prodejny Gorenje ve Strakonicích". Cílem této práce bylo zjistit přednosti této prodejny a odhalit slabiny konkurenčních firem na trhu. | cs |
| dc.description.abstract-translated | This work is focused on the following topic ,,Analysis of competition of Gorenje kitchen studio in Strakonice". The aim of this study was to determine the advantages this kitchen studio and reveal the weaknesses of competing firms in the market. | en |
| dc.description.department | Katedra marketingu, obchodu a služeb | cs |
| dc.description.result | Obhájeno | cs |
| dc.format | 63 s. | cs |
| dc.format.mimetype | application/pdf | |
| dc.identifier | 48658 | |
| dc.identifier.uri | http://hdl.handle.net/11025/3177 | |
| dc.language.iso | cs | cs |
| dc.publisher | Západočeská univerzita v Plzni | cs |
| dc.rights | Plný text práce je přístupný bez omezení. | cs |
| dc.rights.access | openAccess | en |
| dc.subject | konkurence | cs |
| dc.subject | konkurenční analýza | cs |
| dc.subject | marketing | cs |
| dc.subject | marketingový výzkum | cs |
| dc.subject | mystery shopping | cs |
| dc.subject | reklama | cs |
| dc.subject | SWOT analýza | cs |
| dc.subject.translated | competition | en |
| dc.subject.translated | copmetitive analysis | en |
| dc.subject.translated | marketing | en |
| dc.subject.translated | marketing research | en |
| dc.subject.translated | mystery shopping | en |
| dc.subject.translated | advertising | en |
| dc.subject.translated | SWOT analysis | en |
| dc.thesis.degree-grantor | Západočeská univerzita v Plzni. Fakulta ekonomická | cs |
| dc.thesis.degree-level | Bakalářský | cs |
| dc.thesis.degree-name | Bc. | cs |
| dc.thesis.degree-program | Ekonomika a management | cs |
| dc.title | Konkurenční analýza prodejny Gorenje ve Strakonicích | cs |
| dc.title.alternative | Analysis of competition of Gorenje kitchen studio in Strakonice | en |
| dc.type | bakalářská práce | cs |
| local.relation.IS | https://portal.zcu.cz/StagPortletsJSR168/CleanUrl?urlid=prohlizeni-prace-detail&praceIdno=48658 |
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