Udržitelnost očima českých spotřebitelů
| dc.contributor.author | Jaderná, Eva | |
| dc.contributor.editor | Šlechtová Sojková, Olga | |
| dc.date.accessioned | 2023-10-25T08:53:39Z | |
| dc.date.available | 2023-10-25T08:53:39Z | |
| dc.date.issued | 2022 | |
| dc.description.abstract-translated | Sustainability is a crucial part of managerial decision on a strategic, and operational level. Businesses follow principles of sustainability, and seek to declare the sustainability externally, and support of sustainable behaviour day by day, too. They develop sustainable products or reduce original products ́ impact. But the question is: How do Czech consumers perceive sustainable businesses, and their sustainable products? Which products do they asset in the light of a sustainability? This paper aims to present findings from survey with a representative sample of Czech consumers. It shows an importance of sustainability for Czech people. They consider corporate sustainability as eco-friendly production, usage of natural resources, respect to human laws and human respect behaviour. Report of sustainability is crucial, Czech consumers trust green solutions. | en |
| dc.description.sponsorship | Tento článek je jedním z výstupů studentského grantu SGS/2019/01/Jaderná na Katedře marketingu a managmentu ŠKODA AUTO Vysoké školy. | cs |
| dc.format | 8 s. | cs |
| dc.format.mimetype | application/pdf | |
| dc.identifier.citation | ŠLECHTOVÁ SOJKOVÁ, O. (ed.) Trendy v podnikání 2022, Plzeň 2023, s. 112-119. | cs |
| dc.identifier.isbn | 978-80-261-1129-0 | |
| dc.identifier.uri | http://hdl.handle.net/11025/54504 | |
| dc.language.iso | cs | cs |
| dc.publisher | Faculty of Economics University of West Bohemia | en |
| dc.rights | © Authors of papers | en |
| dc.rights.access | openAccess | en |
| dc.subject | spotřebitel | cs |
| dc.subject | udržitelnost | cs |
| dc.subject | udržitelný produkt | cs |
| dc.subject.translated | consumer | en |
| dc.subject.translated | sustainability | en |
| dc.subject.translated | sustainable product | en |
| dc.title | Udržitelnost očima českých spotřebitelů | cs |
| dc.title.alternative | Sustainability from the point of Czech consumers ́ view | en |
| dc.type | konferenční příspěvek | cs |
| dc.type | conferenceObject | en |
| dc.type.status | Peer-reviewed | en |
| dc.type.version | publishedVersion | en |
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