Marketing na sociálních sítích jako inovace marketingu na internetu
| dc.contributor.author | Eger, Ludvík | |
| dc.contributor.author | Baslová, Taťána | |
| dc.contributor.author | Divišová, Michaela | |
| dc.contributor.author | Rudolfová, Eva | |
| dc.date.accessioned | 2015-10-06T07:23:25Z | |
| dc.date.available | 2015-10-06T07:23:25Z | |
| dc.date.issued | 2012 | |
| dc.description.abstract-translated | The paper is focused on the use of social networks in marketing. It presents the orientation of the Department of Trade, Marketing and Services on internet marketing. That subject is undergoing rapid innovation, which requires the impact of the ICT development and its use in marketing. In presented paper we use some parts of three diploma theses that are focused on the current state of using social networks in marketing. In the paper are shown selected trends an example of Starbucks. | en |
| dc.format | 13 s. | cs |
| dc.format.mimetype | application/pdf | |
| dc.identifier.citation | Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2012, č. 1, s. 20-32. | cs |
| dc.identifier.issn | 1805-0603 | |
| dc.identifier.uri | http://www.fek.zcu.cz/tvp/doc/2012-1.pdf | |
| dc.identifier.uri | http://hdl.handle.net/11025/16198 | |
| dc.language.iso | cs | cs |
| dc.publisher | Západočeská univerzita v Plzni | cs |
| dc.relation.ispartofseries | Trendy v podnikání | cs |
| dc.rights | © Západočeská univerzita v Plzni | cs |
| dc.rights.access | openAccess | en |
| dc.subject | marketing | cs |
| dc.subject | internet | cs |
| dc.subject | sociální sítě | cs |
| dc.subject | Starbucks | cs |
| dc.subject.translated | marketing | en |
| dc.subject.translated | internet | en |
| dc.subject.translated | social networks | en |
| dc.subject.translated | Starbucks | en |
| dc.title | Marketing na sociálních sítích jako inovace marketingu na internetu | cs |
| dc.title.alternative | Marketing on social networks such as innovation of internet marketing | en |
| dc.type | článek | cs |
| dc.type | article | en |
| dc.type.status | Peer-reviewed | en |
| dc.type.version | publishedVersion | en |
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