Sponsorship as a key tool in the financing of esports organizations in the conditions of the Czech republic and Slovakia
| dc.contributor.author | Tichý, Kryštof | |
| dc.contributor.editor | Martinčíková Sojková, Olga | |
| dc.date.accessioned | 2025-02-19T10:18:52Z | |
| dc.date.available | 2025-02-19T10:18:52Z | |
| dc.date.issued | 2024 | |
| dc.description.abstract-translated | Sponsorship is one of the most critical income flows for esports companies, playing a pivotal role in financing teams, events, and platforms. Unlike traditional sports, which have established revenue models through ticket sales, broadcasting rights, and merchandising, esports relies heavily on sponsorships due to its digital nature and younger audience base. Sponsorships provide esports companies with essential funding to cover operational costs, such as player salaries, event logistics, and content creation. Sponsorships account for a significant portion of the overall revenue for many esports companies, often surpassing other sources such as media rights, advertising, and merchandise sales (Baylis, 2024). For instance, in 2022, sponsorships were estimated to generate over 40% of the total esports revenue, highlighting their importance as a primary financing method. According to data presented by Safe Betting Sites, as the largest revenue stream of the entire industry, esports sponsorships and advertising are set to reach over 1 billion USD by 2025 (Koigi, 2022). While sponsorships provide essential funding, they also come with challenges. The esport market is very dynamic and sponsors can be reluctant to make a long-term commitment due to concerns about market volatility and reputational risks. Additionally, over-reliance on sponsors can leave esports companies vulnerable if market conditions change or sponsors withdraw their support (Niculaescu et al., 2023). The aim of this article is to evaluate the development and effectiveness of sponsorship as a key tool in the financing of esports organizations, based on available statistical data and qualitative research conducted with representatives of selected Czech esports organizations. For this purpose, qualitative research was conducted, in which representatives of 5 esports organizations, which are currently active in the Czech and Slovak esports market, participated. The research investigated the importance of sponsorship in the financing of an esports organization and other sources of financing that are used. The research concluded that sponsorship is the primary and necessary source of funding, which usually accounts for 70% of the total funding for an esports organization. | en |
| dc.format | 11 s. | cs |
| dc.format.mimetype | application/pdf | |
| dc.identifier.isbn | 978-80-261-1271-6 | |
| dc.identifier.uri | http://hdl.handle.net/11025/58297 | |
| dc.language.iso | en | en |
| dc.publisher | Faculty of Economics University of West Bohemia | en |
| dc.rights | © Authors of papers | en |
| dc.rights.access | openAccess | en |
| dc.subject | sponzorství | cs |
| dc.subject | partnerství | cs |
| dc.subject | zdroje financování | cs |
| dc.subject | esporty | cs |
| dc.subject | České esportové organizace | cs |
| dc.subject.translated | sponsorship | en |
| dc.subject.translated | partnership | en |
| dc.subject.translated | funding sources | en |
| dc.subject.translated | esport | en |
| dc.subject.translated | Czech esport organizations | en |
| dc.title | Sponsorship as a key tool in the financing of esports organizations in the conditions of the Czech republic and Slovakia | cs |
| dc.type | konferenční příspěvek | cs |
| dc.type | conferenceObject | en |
| dc.type.status | Peer reviewed | en |
| dc.type.version | publishedVersion | en |
| local.files.count | 2 | * |
| local.files.size | 602358 | * |
| local.has.files | yes | * |
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