Knowledge Valorisation Through Blue Ocean Strategy

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dc.contributor.authorKrechovská, Michaela
dc.contributor.authorMičudová, Kateřina
dc.contributor.authorŠpaček, Miroslav
dc.contributor.authorVacík, Emil
dc.contributor.editorKresa, Zdeněk
dc.date.accessioned2026-01-22T09:20:31Z
dc.date.available2026-01-22T09:20:31Z
dc.date.issued2025
dc.description.abstract-translatedThe paper explores how the Blue Ocean Strategy can be leveraged to enhance knowledge valorisation within organizations and academic ecosystems. By shifting focus from competitive, saturated markets to uncontested innovation spaces, Blue Ocean Strategy provides a framework for harnessing underutilized knowledge assets and transforming them into new value propositions. The study reviews theoretical links between knowledge management, commercialization, and open innovation, demonstrating that Blue Ocean approaches support creative exploitation of intellectual capital and foster cross-disciplinary collaboration. Practical implications include strategic tools for identifying Blue Ocean opportunities and facilitating transformative Business Models based on knowledge-driven entrepreneurship. Our findings suggest that integrating knowledge valorisation with Blue Ocean Strategy not only fosters innovation but also drives sustainable growth by enabling organizations to navigate away from competitive Red Oceans. This paper contributes to the literature by providing actionable insights for practitioners seeking to harness their knowledge resources effectively while exploring new avenues for value creation. Ultimately, the paper advocates for a proactive approach to knowledge management, emphasizing the vital role of strategic thinking in shaping future market landscapes.en
dc.description.sponsorshipSVK1-2025-002 XB-CON, BEAGLE – BLUE OCEAN STRATEGY FOR VALUE CREATION, Grant Agreement: 101131728en
dc.format14 s.cs
dc.format.mimetypeapplication/pdf
dc.identifier.doihttps://doi.org/10.24132/ZCU.XB-CON.2025.370-383
dc.identifier.isbn978-80-261-1341-6 (print)
dc.identifier.isbn978-80-261-1342-3 (online)
dc.identifier.urihttp://hdl.handle.net/11025/64515
dc.language.isoenen
dc.publisherUniversity of West Bohemia in Pilsenen
dc.rights© University of West Bohemia in Pilsenen
dc.rights.accessopenAccessen
dc.subjectstrategie modrého oceánucs
dc.subjectkonkurenční výhodacs
dc.subjectzhodnocení znalostícs
dc.subjectstrategický rámeccs
dc.subjecthodnotová inovacecs
dc.subject.translatedcompetitive advantageen
dc.subject.translatedknowledge valorisationen
dc.subject.translatedstrategic frameworken
dc.subject.translatedvalue innovationen
dc.subject.translatedblue ocean strategyen
dc.titleKnowledge Valorisation Through Blue Ocean Strategyen
dc.typekonferenční příspěvekcs
dc.typeconferenceObjecten
dc.type.statusPeer revieweden
dc.type.versionpublishedVersionen
local.files.count2*
local.files.size5229611*
local.has.filesyes*

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