A study in primary school students' neuromarketing perceptions

dc.contributor.authorBalaskas, Stefanos
dc.contributor.authorChristos, Zotos
dc.contributor.editorHonzíková, Jarmila
dc.contributor.editorKrotký, Jan
dc.date.accessioned2023-11-07T14:39:55Z
dc.date.available2023-11-07T14:39:55Z
dc.date.issued2023
dc.description.abstract-translatedAs technology evolves and people get more familiar with new technological developments, we are introduced to new and unknown concepts. Access to these new instruments allows us to examine the complexities of human nature in great depth and detail, both behaviorally and cognitively. The neurosciences have transcended the confines of a strictly academic framework, and aspects of them, such as neuromarketing, have been interwoven into our daily lives. An idea that is gaining popularity, and its impacts on purchasing decisions are being explored. However, it is vital to investigate how the coming generation comprehends these notions and how they anticipate they will influence the future. The goal of this exploratory research is to investigate primary school students' perceptions of neuromarketing (interest & participation, awareness & knowledge, ethics) utilizing a pre-constructed perception study questionnaire on this topic.en
dc.format1 s.cs
dc.format.mimetypeapplication/pdf
dc.identifier.citationHONZÍKOVÁ, Jarmila a Jan KROTKÝ, eds. Olympiáda techniky Plzeň 2023: Sborník abstraktů z mezinárodní studentské odborné konference: 23. 5. 2023 Plzeň. 1. vyd. Plzeň: Západočeská univerzita v Plzni, 2023, s. 53.cs
dc.identifier.isbn978-80-261-1157-3
dc.identifier.urihttp://olympiadatechniky.cz/wp-content/uploads/2023/05/ot2023-abstracts.pdf
dc.identifier.urihttp://hdl.handle.net/11025/54707
dc.language.isoenen
dc.publisherZápadočeská univerzita v Plznics
dc.rights© Západočeská univerzita v Plznics
dc.rights.accessopenAccessen
dc.subjectneuromarketingcs
dc.subjectžáci základní školycs
dc.subjectzájemcs
dc.subjectpovědomícs
dc.subjectetikacs
dc.subject.translatedneuromarketingen
dc.subject.translatedprimary school studentsen
dc.subject.translatedinteresten
dc.subject.translatedawarenessen
dc.subject.translatedethicsen
dc.titleA study in primary school students' neuromarketing perceptionsen
dc.title.alternativeMia meléti schetiká me tin antílipsi ton mathitón dimotikón scholeíon gia to nevromárketin'nkel
dc.typekonferenční příspěvekcs
dc.typeconferenceObjecten
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen

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