Cognitive-affective model of acceptance of model phone advertising
Date issued
2016
Journal Title
Journal ISSN
Volume Title
Publisher
Technická univerzita v Liberci
Abstract
Description
Subject(s)
mobilní telefon, reklama, užitečnost, emoce
Citation
E+M. Ekonomie a Management = Economics and Management. 2016, č. 4, s. 134-148.