Emerging trends in food consumer behavior in Romania: A PLS-SEM approach

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dc.contributor.authorManolache, Simona-Beatrice
dc.contributor.authorNechita, Daniela
dc.contributor.authorZamfir, Cristina Gabriela
dc.contributor.authorStanciu, Silvius
dc.date.accessioned2025-07-02T10:49:20Z
dc.date.available2025-07-02T10:49:20Z
dc.date.issued2025
dc.description.abstract-translatedThe agri-food market is in constant flux, influenced by economic, social, and technological factors, as well as recent challenges such as economic and health crises. In this context, consumer behavior adjusts dynamically under the influence of needs, desires, and environmental factors, aligning with market demands and conditions. The proposed research focuses on emerging trends in food consumer behavior in Romania, emphasizing the determinants of economic decision-making. To this end, data was collected through a questionnaire and processed using partial least squares structural equation modelling (PLS-SEM), revealing the role of key factors shaping consumer behavior. The study identified two major categories of influential factors in food consumption within the Romanian market: determining factors (age, gender, income, and education) and sensitive factors (consumer psychology and market characteristics). These factors contribute to the development of behaviors aimed at saving, responsible consumption, and a healthy lifestyle. Based on the research findings, the study proposes measures to support responsible consumption and facilitate decision-making processes, considering the shared interests of consumers and retailers in adapting to current market trends.en
dc.format13 s.cs
dc.identifier.doidoi.org/10.15240/tul/001/2025-2-014
dc.identifier.issn2336-5604 (Online)
dc.identifier.issn1212-3609 (Print)
dc.identifier.urihttp://hdl.handle.net/11025/62086
dc.language.isoenen
dc.publisherTechnická univerzita v Libercics
dc.rightsCC BY-NC 4.0en
dc.rights.accessopenAccessen
dc.subjectpotravinové preferencecs
dc.subjectmotivační faktorycs
dc.subjectplánované chovánícs
dc.subjectneplánované chovánícs
dc.subjectzodpovědná konzumacecs
dc.subjectRumunskocs
dc.subject.translatedfood preferencesen
dc.subject.translatedmotivational factorsen
dc.subject.translatedplanned behavioren
dc.subject.translatedunplanned behavioren
dc.subject.translatedresponsible consumptionen
dc.subject.translatedRomaniaen
dc.titleEmerging trends in food consumer behavior in Romania: A PLS-SEM approachen
dc.typečlánekcs
dc.typearticleen
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen
local.files.count1*
local.files.size669914*
local.has.filesyes*

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