Understanding cosmopolitan consumers´ repeat purchasing in the eMarketpalce: contribution from a brand orientation theoretical perspective

Date issued

2016

Journal Title

Journal ISSN

Volume Title

Publisher

Technická univerzita v Liberci

Abstract

Description

Subject(s)

sociální angažovanost medií, pověst, značka, (e)WoM, odkup

Citation

E+M. Ekonomie a Management = Economics and Management. 2016, č. 4, s. 149-166.
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