Understanding cosmopolitan consumers´ repeat purchasing in the eMarketpalce: contribution from a brand orientation theoretical perspective
Files
Date issued
2016
Journal Title
Journal ISSN
Volume Title
Publisher
Technická univerzita v Liberci
Abstract
Description
Subject(s)
sociální angažovanost medií, pověst, značka, (e)WoM, odkup
Citation
E+M. Ekonomie a Management = Economics and Management. 2016, č. 4, s. 149-166.