Barriers of marketing effectiveness and efficiency within companies: a qualitative study
Date issued
2014
Journal Title
Journal ISSN
Volume Title
Publisher
Technická univerzita v Liberci
Abstract
Description
Subject(s)
marketingová funkce, marketinogová efektivita, účinnost marketingu, marketingové oddělení, manažer marketingu
Citation
E+M. Ekonomie a Management = Economics and Management. 2014, č. 4, s. 111-124.