Barriers of marketing effectiveness and efficiency within companies: a qualitative study

Date issued

2014

Journal Title

Journal ISSN

Volume Title

Publisher

Technická univerzita v Liberci

Abstract

Description

Subject(s)

marketingová funkce, marketinogová efektivita, účinnost marketingu, marketingové oddělení, manažer marketingu

Citation

E+M. Ekonomie a Management = Economics and Management. 2014, č. 4, s. 111-124.
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