Can city “Gold Signboards” enhance sustainable tourism development? Quasi-experimental evidence from National Civilized City selection

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dc.contributor.authorZhao, Xio
dc.contributor.authorZhao, Kunjian
dc.contributor.authorLei, Xue
dc.date.accessioned2026-06-03T09:41:27Z
dc.date.available2026-06-03T09:41:27Z
dc.date.issued2026
dc.description.abstract-translatedCity branding strategies have become increasingly prevalent in global competition, yet empirical evidence regarding their actual effects on sustainable tourism development and underlying pathways remains limited. This study examines the impact of National Civilized City designation on sustainable tourism development using panel data from 281 Chinese cities spanning 2002–2022 and employing a staggered difference-in-differences approach. Multiple robustness tests confirm the reliability of the findings. Results demonstrate that obtaining National Civilized City designation significantly enhances urban sustainable tourism development levels. Further analysis reveals that city branding operates through two pathways: enhancing tourism market attractiveness and stimulating tourism entrepreneurial vitality, forming a “dual-wheel drive” mechanism. Specifically, the designation increases tourism arrival rates and the number of newly established tourism enterprises. Moreover, service-oriented cities and highly digitalized cities experience stronger promotional effects. The findings indicate that authentic city brand certifications backed by genuine institutional improvements can advance sustainable tourism development through identifiable pathways, providing empirical insights for urban managers to formulate context-specific branding strategies.en
dc.format21 s.cs
dc.format.mimetypeapplication/pdf
dc.identifier.doihttps://doi.org/10.15240/tul/001/2026-2-015
dc.identifier.issn2336-5604 (Online)
dc.identifier.issn1212-3609 (Print)
dc.identifier.orcidZhao, Xio 0009-0005-6430-7196
dc.identifier.orcidZhao, Kunjian 0009-0002-7435-9748
dc.identifier.orcidLei, Xue 0000-0001-5635-6784
dc.identifier.urihttp://hdl.handle.net/11025/68230
dc.language.isoenen
dc.publisherTechnická univerzita v Libercics
dc.rightsCC BY-NC 4.0en
dc.rights.accessopenAccessen
dc.subjectbranding městacs
dc.subjectúroveň rozvoje udržitelného cestovního ruchucs
dc.subjectatraktivita trhu cestovního ruchucs
dc.subjectpodnikatelská vitalita v cestovním ruchucs
dc.subject.translatedcity brandingen
dc.subject.translatedsustainable tourism development levelen
dc.subject.translatedtourism market attractivenessen
dc.subject.translatedtourism entrepreneurial vitalityen
dc.titleCan city “Gold Signboards” enhance sustainable tourism development? Quasi-experimental evidence from National Civilized City selectionen
dc.typečlánekcs
dc.typearticleen
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen
local.files.count1*
local.files.size3315921*
local.has.filesyes*

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