Relationship quality and exhibitor´s performance in leisure trade shows

Show simple item record
dc.contributor.authorRodríguez, Ainhoa
dc.contributor.authorReina, María Dolores
dc.contributor.authorRufín, Ramón
dc.date.accessioned2016-01-26T12:04:43Z
dc.date.available2016-01-26T12:04:43Z
dc.date.issued2015
dc.description.abstract-translatedThis paper analyzes the roll of complaint management as a factor that may influence the quality of the relationship between the participants at leisure trade shows, the quality of these relationships being a relevant factor on business performance. Therefore, we study the quality of relationship between the leisure trade show organizer and the exhibitor as well as between the latter and their end customers in order to determine whether influences exist between both relationships, and the effect that the relationship quality could have on the performance the exhibitor achieves at the trade show. This established four initial hypotheses and analysis was performed through the development of a Structural Equations Mode (SEM). We applied the Partial Least Squares (PLS) method to establish the relationships between the constructs as well as the predictive power of the structural model. The posited model we analyzed enabled us to confirm the existence of a positive effect between the two relationships studied (relationship between leisure trade fair venue and exhibitor; and relationship between exhibitor and customer). This means that the quality of the relationship between the leisure trade fair venue and the exhibitors influences both the way in which exhibitors approach and develop their relationships with their customers. In addition, our results show the existence of a relevant impact of the relationship quality between organizations on the performance obtained by the exhibitor of leisure products and services at the end of the show. This in turn is an indication of the important role of complaint management as a key tool for achieving a good business performance and ensuring the future of trade shows.en
dc.format15 s.cs
dc.format.mimetypeapplication/pdf
dc.identifier.citationE+M. Ekonomie a Management = Economics and Management. 2015, č. 3, s. 129-143.cs
dc.identifier.doidx.doi.org/10.15240/tul/001/2015-3-012
dc.identifier.issn2336-5604 (Online)
dc.identifier.issn1212-3609 (Print)
dc.identifier.urihttp://www.ekonomie-management.cz/download/1441645366_2371/12_RELATIONSHIP+QUALITY+AND+EXHIBITORS.pdf
dc.identifier.urihttp://hdl.handle.net/11025/17626
dc.language.isoenen
dc.publisherTechnická univerzita v Libercics
dc.relation.ispartofseriesE+M. Ekonomie a Management = Economics and Managementcs
dc.rights© Technická univerzita v Libercics
dc.rightsCC BY-NC 4.0cs
dc.rights.accessopenAccessen
dc.subjectmanagement stížnostícs
dc.subjectkvalita vztahucs
dc.subjectprodukty a služby pro volný čascs
dc.subject.translatedcomplaint managementen
dc.subject.translatedrelationship qualityen
dc.subject.translatedleisure products and servicesen
dc.titleRelationship quality and exhibitor´s performance in leisure trade showsen
dc.typečlánekcs
dc.typearticleen
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen

Files

Original bundle
Showing 1 - 1 out of 1 results
No Thumbnail Available
Name:
12_RELATIONSHIP QUALITY AND EXHIBITORS.pdf
Size:
1.16 MB
Format:
Adobe Portable Document Format
Description:
Plný text
Download
License bundle
Showing 1 - 1 out of 1 results
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Číslo 3 (2015)
Číslo 3 (2015)