Back to the future of fashion: Circularity and consumer ethics

dc.contributor.authorNovo-Corti, Isabel
dc.contributor.authorMembiela-Pollan, Matias
dc.contributor.authorTirca, Diana M.
dc.date.accessioned2025-10-01T09:48:14Z
dc.date.available2025-10-01T09:48:14Z
dc.date.issued2025
dc.description.abstract-translatedThis paper examines the primary drivers behind the adoption of circular economy practices in the fashion industry, focusing on sustainable and ethical consumer behaviours in the digital era and future trends in young adults’ engagement. Following an extensive literature review, primary data were used to develop a cross-sectional empirical model, analysed through multiple linear regression. The model focused on the four main variables identified by the academic literature as being linked to circular fashion, which focuses on consumers’ information about prices, expected future trends in sustainable fashion, ethical consumption and technological developments. The results indicate strong support among young consumers for circularity in the fashion industry and highlight the potential for circularity in fashion to grow because sustainability is part of consumers’ values. This research provides valuable insights into the complex interplay of economic, ethical and technological factors driving the fashion industry’s shift towards circularity while highlighting the need for public policies that encourage corporate strategies aligned with ethical, responsible and technologically advanced consumption in the context of sustainable circular fashion.en
dc.format17 s.
dc.format17 s.cs
dc.identifier.doihttps://doi.org/10.15240/tul/001/2025-3-013
dc.identifier.issn2336-5604 (Online)
dc.identifier.issn1212-3609 (Print)
dc.identifier.urihttp://hdl.handle.net/11025/62885
dc.language.isoenen
dc.publisherTechnická univerzita v Libercics
dc.rights© CC BY-NC 4.0en
dc.rights.accessopenAccessen
dc.subjectudržitelná módacs
dc.subjectcirkulární módacs
dc.subjectetická spotřeba módycs
dc.subjectspotřebitelské chovánícs
dc.subjectspotřebacs
dc.subjectelektronické obchodovánícs
dc.subject.translatedsustainable fashionen
dc.subject.translatedcircular fashionen
dc.subject.translatedethical fashion consumptionen
dc.subject.translatedconsumer behaviour consumptionen
dc.subject.translatede-commerceen
dc.titleBack to the future of fashion: Circularity and consumer ethicsen
dc.typečlánekcs
dc.typearticleen
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen
local.files.count1*
local.files.size666757*
local.has.filesyes*

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