Attributes contributing to perceived customer value in the czech clothing on-line shopping

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dc.contributor.authorSimová, Jozefína
dc.contributor.authorCinkánová, Ľubica
dc.date.accessioned2016-12-14T12:29:02Z
dc.date.available2016-12-14T12:29:02Z
dc.date.issued2016
dc.description.abstract-translatedThis paper, based on the literature study, presents fi ndings of the research focused on the concept of customer value in on-line shopping for clothes. It examines and identi fi es attributes of perceived customer value in terms of bene fi ts and sacri fi ces by applying a multi-attribute model. Customer value concept used in the research was de fi ned and measured in terms of functional and affective dimensions. The perception of selected customer value attributes was measured as customer satisfaction, i.e. as a result of a congruence between the perceived and evaluated reality (bene fi ts and sacri fi ces offered by on-line shopping), and customer expectations. The attributes evaluated the best were those that contributed to customer satisfaction the most and thus represented important attributes of customer value dimensions. In total, 25 attributes considered to be important for on-line shopping were selected for the questionnaire and explored further in the primary research. A principal components analysis and orthogonal Varimax rotation were used in the analysis to obtain factors that respondents considered to be attributes of the perceived customer value for shopping clothes on-line. The factor analysis identi fi ed six dimensions of perceived customer value toward shopping clothes on-line: three factors (web site appearance, shipping and product presentation) are functional and can be attributed to the bene fi ts that customers expect to get when shopping clothes on-line, the other three extracted factors (annoyance, assurance and trust) are affective and risk related ones, and can be labelled as attributes of sacri fi ce. The number of identi fi ed customer value attributes perceived differently by on-line shoppers according to their gender, age, education and shopping behaviour was very low. This means that clothing online market is rather homogenous. The future research will show whether the identi fi ed differences will form the base for customer segmentation of the Czech clothing on-line market.en
dc.format12 s.cs
dc.format.mimetypeapplication/pdf
dc.identifier.citationE+M. Ekonomie a Management = Economics and Management. 2016, č. 3, s. 195-206.cs
dc.identifier.doi10.15240/tul/001/2016-3-013
dc.identifier.doidx.doi.org/10.15240/tul/001/2016-3-013
dc.identifier.issn1212-3609 (Print)
dc.identifier.issn2336-5604 (Online)
dc.identifier.urihttp://hdl.handle.net/11025/22043
dc.language.isoenen
dc.publisherTechnická univerzita v Libercics
dc.relation.ispartofseriesE+M. Ekonomie a Management = Economics and Management;cs
dc.rights© Technická univerzita v Libercics
dc.rightsCC BY-NC 4.0cs
dc.rights.accessopenAccessen
dc.subjectnakupování on-linecs
dc.subjectoblečenícs
dc.subjectzákazníkcs
dc.subject.translatedon-line shoppingen
dc.subject.translatedclothingen
dc.subject.translatedcustomeren
dc.titleAttributes contributing to perceived customer value in the czech clothing on-line shoppingen
dc.typečlánekcs
dc.typearticleen
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen

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Číslo 3 (2016)
Číslo 3 (2016)