Conceptual models of customer value: implications for clothing retailing

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dc.contributor.authorSimová, Jozefína
dc.date.accessioned2016-01-12T09:18:38Z
dc.date.available2016-01-12T09:18:38Z
dc.date.issued2009
dc.description.abstract-translatedThe concept of customer value has attracted a lot of interest among scholars, marketing resear- chers and many marketing practitioners over last two decades. A lot has been written in terms of customer value definition and quite a few research studies have been conducted in this area focusing on various aspects of the value construct. The concept of customer value is discussed in many streams of marketing literature including relationship marketing, customer relationship ma- nagement (CRM) pricing, consumer behaviour, in total quality management as well as in strategy literature. It has become an important factor in attracting and retaining customers and a fundamen- tal basis in competitive strategies. The paper discusses various conceptual models of customer value found in the literature. Based on the literature study, it presents findings of the research focused on the concept of customer value, its attributes in clothing retailing. For the purpose of the research, a framework presented by Simova (2007) was used. Customer value was defined and measured in terms of get (benefits) and give (sacrifice) components. The concept of customer value based on price and quality di- mensions was broadened by adding another value dimensions composing customer values such as functional, social, and emotional aspects of value in relation to perceived sacrifices. The term „sacrifice“ was perceived in terms of both, monetary and non-monetary costs instead of price only. Multivariate data analysis, In particular, factor analysis was used to identify the main elements of customer value in clothing retailing. Five components with eigenvalues larger than one were extracted for benefit attributes of customer value (psychological aspects, physical appearance of merchandise, quality of merchandise and shopping, environment and communication, personnel) three components (price and discounts, shopping incentives, effort made when shopping) were extracted for sacrifice attributes of customer value.en
dc.format10 s.cs
dc.format.mimetypeapplication/pdf
dc.identifier.citationE+M. Ekonomie a Management = Economics and Management. 2009, č. 1, s. 88-97.cs
dc.identifier.issn1212-3609 (Print)
dc.identifier.issn2336-5604 (Online)
dc.identifier.urihttp://www.ekonomie-management.cz/download/1391440941_1030/Simova_Conceptual+models+of+customer+value.pdf
dc.identifier.urihttp://hdl.handle.net/11025/17271
dc.language.isoenen
dc.publisherTechnická univerzita v Libercics
dc.relation.ispartofseriesE+M. Ekonomie a Management = Economics and Managementcs
dc.rights© Technická univerzita v Libercics
dc.rightsCC BY-NC 4.0cs
dc.rights.accessopenAccessen
dc.subjecthodnota pro zákazníkacs
dc.subjectmaloobchodní oblečenícs
dc.subjectČeská republikacs
dc.subject.translatedcustomer valueen
dc.subject.translatedclothing retailingen
dc.subject.translatedCzech republicen
dc.titleConceptual models of customer value: implications for clothing retailingen
dc.typečlánekcs
dc.typearticleen
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen

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