Intergenerational analysis of consumer attitudes on the ecological dental supplies market
| dc.contributor.author | Stromská, Kristýna | |
| dc.contributor.author | Prešnajderová, Tereza | |
| dc.contributor.editor | Kresa, Zdeněk | |
| dc.date.accessioned | 2023-10-28T18:09:57Z | |
| dc.date.available | 2023-10-28T18:09:57Z | |
| dc.date.issued | 2022 | |
| dc.description.abstract-translated | This paper deals with the analysis of consumer attitudes on the ecological dental supplies market. The main goal is to identify and describe the attitude differences between distinct age groups (Generation Y and Generation Z). The study is based on a survey using the method CAWI. The differences are also described using individual functions of attitudes, where the most significant difference was identified in the social adaptation function. Based on the findings the age categories have many effects on consumer behaviour (experience with different types of ecological dental supplies, shopping factors importance). This article also attempts to identify the main barriers to switching to an ecological version of the product. | en |
| dc.description.sponsorship | This paper was created within the project Students Grant Project (SGS) Consumer Attitude Analysis on the B2C Market. Project registration number: SP2022/126. | cs |
| dc.format | 9 s. | cs |
| dc.format.mimetype | application/pdf | |
| dc.identifier.citation | KRESA, Zdeněk (ed.) Business Trends 2022, Plzeň 2022, p. 219-227. | en |
| dc.identifier.isbn | 978-80-261-1126-9 | |
| dc.identifier.uri | http://hdl.handle.net/11025/54547 | |
| dc.language.iso | en | en |
| dc.publisher | Faculty of Economics University of West Bohemia | en |
| dc.rights | © Authors of papers | en |
| dc.rights.access | openAccess | en |
| dc.subject | ekologie | cs |
| dc.subject | postoje | cs |
| dc.subject | chování spotřebitele | cs |
| dc.subject | dentální potřeby | cs |
| dc.subject | generation Y | cs |
| dc.subject | generation Z | cs |
| dc.subject | e-shop | cs |
| dc.subject | český trh | cs |
| dc.subject.translated | ecology | en |
| dc.subject.translated | attitudes | en |
| dc.subject.translated | consumer behaviour | en |
| dc.subject.translated | dental supplies | en |
| dc.subject.translated | generation Y | en |
| dc.subject.translated | generation Z | en |
| dc.subject.translated | e-shop | en |
| dc.subject.translated | Czech market | en |
| dc.title | Intergenerational analysis of consumer attitudes on the ecological dental supplies market | cs |
| dc.type | konferenční příspěvek | cs |
| dc.type | conferenceObject | en |
| dc.type.status | Peer-reviewed | en |
| dc.type.version | publishedVersion | en |
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