Analýza kampaně v prezidentských volbách 2018 v ČR: Klíčová témata

Show simple item record
dc.contributor.advisorKrčál Petr, PhDr. Ph.D.
dc.contributor.authorŠturcová, Nikola
dc.contributor.refereeNaxera Vladimír, PhDr. Ph.D.
dc.date.accepted2019-6-5
dc.date.accessioned2020-07-17T13:46:10Z
dc.date.available2018-6-30
dc.date.available2020-07-17T13:46:10Z
dc.date.issued2019
dc.date.submitted2019-4-30
dc.description.abstractTato bakalářská práce se zaobírá prezidentskou volbou v ČR z roku 2018, zejména pak jejími klíčovými tématy. Dále řeší způsob, jakým jednotliví kandidáti ke kampani a k tématům přistupovali a zda se snažili o vlastní nastavení agendy. K pochopení tématu bylo třeba do práce zahrnout i teoretickou část zaobírající se zejména politickým marketingem a agendou setting. Aby bylo možné klíčová témata rozklíčovat, bylo třeba analyzovat jednotlivé programy kandidátů. Po jejich analýze bylo zřejmé, že mezi klíčová témata patřila: role prezidenta ČR/ postava Miloše Zemana v této roli, zahraniční politika - v čele se vztahem k EU a NATO, bezpečnost a migrace a téma Česká republika, zahrnující jednotlivé představy kandidátů o zlepšení situace v zemi. Tato témata se objevovala v každém z programů ve větší či menší míře. Někteří kandidáti (jmenovitě například Marek Hilšer či Michal Horáček) se snažili na veřejnost zapůsobit individuálními tématy - v případě Hilšera se jednalo například o tématiku životního prostředí, Horáček hovořil o problematice rovnosti žen a mužů.cs
dc.description.abstract-translatedThis bachelor thesis is focused on the 2018 presidential campaign in the Czech republic, its main subjects and the way how all of the candidates took their chances to set their own individual agenda. I claim that there were only few candidates who even tried to find any other agenda than the commonly known and were set either by media or public opinion. I think, that if you want to underestand the way how and why did the candidates choose the themes of their campaign, you have to firstly underestand what f.e. agenda setting or political marketing is. The explanation is therefore included in this thesis as well. To achieve my goal of finding out the main themes, I had to exemine each programme of every candidate in the campaign and see if there is any subject similiar to the other. I claim that there are similar subject which were talked about - the role of president in the Czech republic/the role of Miloš Zeman during his governance, security and migration, foreign policy and the Czech republic. In my personal opinion, the main subject was the persona of Miloš Zeman, the claims, that he is not suitable to be a president anymore, claims about his health, which forced other candidates to give comment on their own health status etc. In recent years, Europe has been struggling with migration and many people see it as a problém caused by the EU. Even in the Czech republic, there have been some parties that wanted "Czexit" - so the Czech republic would leave EU. This issue of ealving the EU ort he EU as a whole was also put forward by all presidential candidates. The EU was mentioned in "foreign policy" and even in the "security and migration" theme. Last but not least of the common subjects was the Czech republic as a whole. In this theme the candidates somehow distinguished, but basic substance was the same - make Czechia better country f.e. in education or health care. With the themes, which were somehow different from the others came out Michal Horáček (focusing on gender equality), Marek Hilšer (with environment protection) and Vratislav Kulhánek with health care (also mentioned by Hilšer). Those were mentioned very briefly.en
dc.description.resultObhájenocs
dc.format39 s.,1 s. (70 353 znaků)cs
dc.format.mimetypeapplication/pdf
dc.identifier77042
dc.identifier.urihttp://hdl.handle.net/11025/37915
dc.language.isocscs
dc.publisherZápadočeská univerzita v Plznics
dc.rightsPlný text práce je přístupný bez omezení.cs
dc.rights.accessopenAccessen
dc.subjectprezidentská kampaňcs
dc.subjectpolitický marketingcs
dc.subjectvolbycs
dc.subjectčeská republikacs
dc.subject2018cs
dc.subjectmiloš zemancs
dc.subjectjiří drahošcs
dc.subjectpavel fischercs
dc.subjectmarek hilšercs
dc.subjectmichal horáčekcs
dc.subjectmirek topolánekcs
dc.subjectpetr hannigcs
dc.subjectvratislav kulhánekcs
dc.subjectjiří hynekcs
dc.subject.translatedpresidential campaignen
dc.subject.translatedpolitical marketingen
dc.subject.translatedelectionsen
dc.subject.translatedczech republicen
dc.subject.translated2018en
dc.subject.translatedmiloš zemanen
dc.subject.translatedjiří drahošen
dc.subject.translatedpavel fischeren
dc.subject.translatedmarek hilšeren
dc.subject.translatedmichal horáčeken
dc.subject.translatedmirek topoláneken
dc.subject.translatedpetr hannigen
dc.subject.translatedvratislav kulháneken
dc.subject.translatedjiří hyneken
dc.thesis.degree-grantorZápadočeská univerzita v Plzni. Fakulta filozofickács
dc.thesis.degree-levelBakalářskýcs
dc.thesis.degree-nameBc.cs
dc.thesis.degree-programPolitologiecs
dc.titleAnalýza kampaně v prezidentských volbách 2018 v ČR: Klíčová tématacs
dc.title.alternativeAnalysis of the 2018 presidential campaign in the Czech Republic: Key themesen
dc.typebakalářská prácecs
local.relation.IShttps://portal.zcu.cz/StagPortletsJSR168/CleanUrl?urlid=prohlizeni-prace-detail&praceIdno=77042

Files

Original bundle
Showing 1 - 4 out of 4 results
No Thumbnail Available
Name:
Bakalarska prace_Sturcova.pdf
Size:
538.46 KB
Format:
Adobe Portable Document Format
Description:
Plný text práce
Download
No Thumbnail Available
Name:
Sturcova_politologie_BP_oponent.pdf
Size:
1.41 MB
Format:
Adobe Portable Document Format
Description:
Posudek oponenta práce
Download
No Thumbnail Available
Name:
BP_Sturcova_VED.pdf
Size:
1.88 MB
Format:
Adobe Portable Document Format
Description:
Posudek vedoucího práce
Download
No Thumbnail Available
Name:
Sturcova.pdf
Size:
287.09 KB
Format:
Adobe Portable Document Format
Description:
Průběh obhajoby práce
Download

Collections

Bachelor´s works (KAP)
 OPEN License Selector