A restaurant quality model based on marketing factors

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dc.contributor.authorKukanja, Marko
dc.contributor.authorOmerzel, Doris Gomezelj
dc.contributor.authorBukovec, Boris
dc.date.accessioned2017-03-28T09:16:06Z
dc.date.available2017-03-28T09:16:06Z
dc.date.issued2017
dc.description.abstract-translatedPrevious studies have highlighted the importance of several quality factors in guests’ assessment of restaurant quality. As there is no general consensus on which marketing quality factors really matter in assessing the quality of the dining experience in the previous literature, this paper describes and tests the development of a marketing-oriented Restaurant Quality Model (RQM 7P). In addition, this study tests whether guests’ perceive overall restaurant quality offerings as coherent. Special attention was devoted to a marketing perspective (7P). Following the discussion of the conceptualization and operationalization of the restaurant quality construct, the procedures used in constructing and refi ning a multiple-item scale to measure restaurant quality are described. Evidence of the scale’s reliability, factor structure and validity on the basis of analysing data is presented next. A sample of 1,998 valid questionnaires obtained by domestic guests in different restaurant facilities in Slovenia is analysed. Results show that guests perceive restaurant quality according to three marketing quality dimensions – (1) people, (2) placement, and (3) product (food) and physical evidences, while other marketing factors are not statistically signifi cant in determining restaurant quality. In addition, the results indicate that guests perceive restaurant quality offerings as highly incoherent. From a theoretical point of view, this study contributes by developing a restaurant quality model based on marketing factors. In addition, it is the fi rst study to test the perception of all seven marketing dimensions in the restaurant industry, and it provides insights regarding how guests perceive restaurant offering coherency. This research has thrown up many questions in need of further investigation. Future research should include a cross-national study involving different segments of guests in different types of food and beverage facilities.en
dc.format15 s.cs
dc.format.mimetypeapplication/pdf
dc.identifier.citationE+M. Ekonomie a Management = Economics and Management. 2017, č. 1, s. 157-171.cs
dc.identifier.doidx.doi.org/10.15240/tul/001/2017-1-011
dc.identifier.issn2336-5604 (Online)
dc.identifier.issn1212-3609 (Print)
dc.identifier.urihttp://hdl.handle.net/11025/25715
dc.language.isoenen
dc.publisherTechnická univerzita v Libercics
dc.relation.ispartofseriesE+M. Ekonomie a Management = Economics and Managementcs
dc.rights© Technická univerzita v Libercics
dc.rightsCC BY-NC 4.0cs
dc.rights.accessopenAccessen
dc.subjectkvalita restauracecs
dc.subjectřízení kvality služebcs
dc.subjectF&B managementcs
dc.subjectmarketingový mixcs
dc.subjectSlovinskocs
dc.subject.translatedrestaurant qualityen
dc.subject.translatedservice quality managementen
dc.subject.translatedF&B managementen
dc.subject.translatedmarketing mixen
dc.subject.translatedSloveniaen
dc.titleA restaurant quality model based on marketing factorsen
dc.typečlánekcs
dc.typearticleen
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen

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